Kelly Rowland has joined the list of international artistes to sample afrobeat sounds in their music. In recent times Africa has become the spice route for artists, musicians and people in the creative industry as they continue to buy into Afro inspired sounds, dress codes, dances etc. Over the years, artistes such as Ciara and Beyonce have made Africa their go to, Beyonce especially as she constantly infuses the ‘Mama Africa’ theme into her costumes as well as featuring African stars in her most recent “Black is King” album.
In Kelly’s new song “Hitman”, she samples beats from Nigerian Afrobeat legend Fela Anikulapo Kuti’s “follow follow” track. The song which is part of the NFL songs of the season project definitely excites her African audience.
The video for the Hitman track was also released on 20th November 2020 and does even more justice to the track as it infuses great colours, popular African hairstyles like Bantu knots, Afro and simple fluid moves.
With 2021 around the corner will more international artistes follow the trend and with it establish a global Afrobeat genre?