IT Retail Firm Mitsumi Expands to 6 African Countries

Mitsumi Distribution, a leading IT, CE and TELCO distributor, has announced that it will be expanding its presence in Ivory Coast, Cameroon, Senegal, Mauritania, Mali and the Democratic Republic of Congo.

The firm also said it will open another five full-fledged offices in Chad, Guinea, Burkina Faso, Gabon and Mitsumi will have representative offices covering the whole Francophone African countries by year-end.

A local presence is part of Mitsumi’s ambitious plan to expand its footprint in Africa, as well as its commitment to expanding its business and creating jobs. With the opening of their fully-fledged office and logistics unit, Mitsumi will be in a better position to offer dedicated sales/business support to their customers and partners, as well as tap into the significant market potential to expand their client base.

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Mitsumi has secured distribution rights for leading telco brands such as Samsung, Infinix, and Tecno – as the telecom sector in Africa experiences high growth. Lenovo has also granted the company distribution rights, enabling it to further expand its IT consumer product portfolio.

Commenting Chintan Vyas, Regional Sales Head said: “The opening of our new offices provides us with an important gateway to the West African market, and to support the company’s accelerated business momentum and vision. It also marks a major milestone for Mitsumi, as we are now stronger than ever with our presence in 18 countries across the Middle East and Africa.”


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