YouTube Shorts Provides $100m Fund for Creators

YouTube Shorts has announced that it would be providing $100 million to creators globally to help them earn and build their businesses.

Addy Awofisayo, YouTube Partnerships Manager, said in a statement on Thursday that the fund was necessary during this time that the world was focusing on economic recovery

YouTube Shorts launched in July and has now introduced the YouTube Shorts Fund.

Awofisayo said that the $100m YouTube fund was available to Nigerian creators who stand a chance of receiving up to $10,000 once their channels qualify.

The funds would be distributed over 2021-22, as a reward for creating exciting and engaging content on the platform.

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According to her, the fund will be distributed to thousands of eligible creators each month as a bonus payment, based on their content’s performance in the previous month.

She said, “Creators can receive up to $10,000 based on viewership and engagement of their Shorts content.

‘’To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique shorts.

‘’The Shorts Fund is the first step in building a monetisation model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery, she said.

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According to her, across the world, Shorts creators have already attracted millions of subscribers via their Shorts-only channels.

She said that Nigerians were showing a growing interest in this new short-form video experience, as seen in the top ten most viewed YouTube Shorts videos watched by Nigerians.

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