Badr Bouslikhane Succeeds Larbi Alaoui Belrhiti as Head of Jumia Morocco

Badr Bouslikhane Succeeds Larbi Alaoui Belrhiti as Head of Jumia Morocco (News Central TV)

Following the promotion of Larbi Alaoui Belrhiti to general manager of Jumia Express Logistics, Morocco’s Badr Bouslikhane now leads Jumia Morocco.

By democratizing online transactions, Larbi Alaoui Belrhiti was able to make Jumia one of the leaders in e-commerce in Morocco throughout his tenure.

Former Head of Jumia Morcocco Larbi Alaoui Belrhiti

He will now be in charge of the company’s operations in Africa. In more than ten African nations, Jumia Express Logistics provides “last mile” storage, transportation, and delivery services.

Every month, Jumia Morocco connects several million visitors with over 10,000 sellers who provide over 8 million products.

Jumia Food, a fast-food delivery platform, was also run by Larbi Alaoui.

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During his time in Morocco, Belrhiti was instrumental in the establishment of the fintech JumiaPay platform, which allows for online bill payment, phone recharges, and other digital services.

Belrhiti was the founder and Managing Director of Avito, Morocco‘s first online classifieds site, from 2013 to 2017. Larbi Alaoui Belrhiti is a graduate of HEC Paris and McGill University in Montreal, Canada (Canada).

Badr Bouslikhane will be in charge of the company’s daily operations in the North African country in his new capacity.

Bouslikhane joined the team as General Secretary in May 2021, having previously served as Chief Revenue Officer of Avito, a firm he co-founded alongside Belrhiti.

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Between 2009 and 2013, Bouslikhane worked in a variety of businesses, including banking at BMCI (BNP Paribas’ Moroccan office), where he was able to contribute to multi-channel commercial development.

He wants to help the firm that has been building a unique logistics infrastructure in Africa for the past ten years, offering efficient delivery services thanks to its “in-house” technology.

The company has 700 partners and a strong physical presence across the continent (almost 3000 collection and deposit stations).

Jumia has steadily grown into a continental e-commerce and logistics giant. Jumia went public on the New York Stock Exchange in 2019.

It Initial Public Offering (IPO) raised US$196 million, and its stock prices increased by 200 percent in the first three trading sessions.

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