DStv customers are set to experience news coverage on the broadcast satellite service like never before with the launch of News Central on August 1, 2022.
The channel will be available to DStv Premium, Compact Plus, Compact, Access, Yanga and Confam audiences on channel 422.
News Central is a 24 hours a day, seven days a week news Channel on television, web and mobile.
Reacting to the launch, Executive Head, Content and Channels, West Africa, MultiChoice Nigeria, Dr. Busola Tejumola said News Central will give customers a multifaceted, competitive channel offering that will tell the best of our untold African stories alongside verified, factual news about political and social events on the continent.
“We’re always looking for newer ways to provide our customers with the best content and entertainment.
“We believe that they will find News Central a welcome addition to our bouquet of channels”.
Head of Commercial at News Central Media Ltd., Rosemary Afolahan stated that as a premium African news brand, the station is focused on telling African stories with honesty, dignity and respect to change the single-minded narrative of the continent.
“We believe that for the true story of Africa to be told, it must be told with African voices and from an African perspective.
“Our audience is first and primarily Africans with a focus on some certain key markets.
“We are excited to launch on DSTV, a platform that we believe will help further drive our vision to become the most respected media brand in Africa.
“Our audience can be rest assured that they will get trustworthy African stories on News Central.”
She said the outfit is a state-of-the-art hub for a creative and media business ecosystem based in the heart of Lagos.
“To maintain the status of a medium of trust, News Central invests sufficiently in each story, taking the time to ensure that news, documentaries and other essential informative materials are factual and easy to understand.
News Central TV puts authentic storytelling at the heart of sharing experiences and engages the audience with news and related factual content; politics, business, sports, nature, eco-diversity, beauty and inspiring features as enabled by digital technology. It is also available on Startimes Channel 274, AVO TV, Limex and live on youtube.
