A survey by Infotrak reveals that high cost of living is preventing approximately 60 per cent of Kenyans from celebrating Christmas and New Year.
The study, which included a representative sample of 606 adult Kenyans across all 47 counties, found that an 86 per cent of respondents cited lack of money as the primary reason for their decision not to celebrate. The financial strain is widespread, affecting individuals across various demographics, including age, gender, and regional differences.
The poll highlights a worrying trend in rising costs cost of living, which are significantly dampening festive spirits. In Nairobi, 100 per cent of respondents reported financial difficulties, while 91 per cent in the North Eastern region indicated similar challenges. The Rift Valley also reflected considerable economic hardships, with 83 per cent of respondents acknowledging financial constraints.
While economic factors dominate the responses, 10 per cent of participants cited a lack of interest in the holiday season as their reason for non-participation. Six per cent noted that they would be working throughout the holidays. Additional responses pointed to religious beliefs, with 1 per cent of respondents identifying as Muslim and another 1 per cent belonging to faith groups that do not observe these particular celebrations.
Others mentioned personal circumstances, such as not having family to celebrate with or being burdened by financial responsibilities like school fees and books.
Representation was ensured across the eight regions of Coast, North Eastern, Eastern, Central, Rift Valley, Western, Nyanza, and Nairobi, with varying sample sizes proportionate to regional populations. As the cost of living continues to rise, many households are finding it increasingly difficult to partake in traditional festive celebrations.
