Nigerian Chef, Hilda Baci is now the official record holder for the longest cooking marathon, according to Guinness World Records.
This was confirmed on their official website on Tuesday.
The post reads, “Following a thorough review of all the evidence, Guinness World Records can now confirm that Hilda Effiong Bassey, better known as Hilda Baci, has officially broken the record for the longest cooking marathon (individual), with a time of 93 hours and 11 minutes.
“The 26-year-old Nigerian chef began on Thursday, May 11, and continued through Monday, May 15, cooking over 100 pots of food during her four-day kitchen stint.
“Hilda attempted to set a record of 100 hours; however, almost seven hours were deducted from her final total because she mistakenly took extra minutes for one of her rest breaks early on in the attempt.”
The previous record of 87 hours and 45 minutes was set by Lata Tondon (India) in 2019.
How Hilda’s Cookathon Garnered Viewers
Nigerian-born Hilda Baci (Hilda Bassey Effiong) who is now Guinness World Record Breaker for the longest cooking period by an individual. This captivated an astounding audience of over 4.8 billion viewers worldwide, according to a media intelligence report.
The report, conducted by Media Intelligence Consultancy P+ Measurement Services, covered the sponsorships, media sentiment, reach, and share of coverage across various countries during Baci’s Cook-a-Thon.
The analysis revealed that digital media played a pivotal role in promoting awareness and engagement with the event, accounting for over 87% of traction, while traditional media garnered 13%. Social media also played a significant role, generating numerous mentions of the event online.
The report highlighted the top five countries with the highest earned media coverage: Nigeria led with 67%, followed by the United States (15%), the United Kingdom (4%), Ghana (3%), and Canada (1%), while other countries exhibited varying degrees of interest and coverage.
With an overwhelmingly positive sentiment of 85%, Hilda Baci has a unique opportunity to leverage this success in building brand loyalty and increasing audience engagement. The report’s findings underscore the immense popularity and triumph of the Cook-a-Thon, with an audience reach of 4,812,704,500.