The Coachella Valley Music and Arts Festival have filed a lawsuit at the California federal court against Ghana’s Afrochella for alleged trademark infringement.
Coachella and Goldenvoice claim that Afrochella is “intentionally trading on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”
Coachella filed a similar lawsuit last year against Live Nation Entertainment for contributory trademark infringement.
The complaint was against organisers the Twenty-Nine Palms Band of Mission Indians who promoted the event ‘Coachella Day One 22’.
Coachella and Goldenvoice sued Live Nation Entertainment for selling tickets to the event, which allegedly infringed upon Coachella’s trademarks. The lawsuit was resolved few months ago.
Afrochella 2022 is scheduled to hold on December 28 and 29 at El Wak Stadium in Accra, Ghana.
Artistes billed to perform include headliners Burna Boy and Stonebwoy, as well as Ayra Starr, Fireboy DML, Black Sherif, among others.