African prints have always been very fashionable to wear, from ankara to kente fabrics, aso oke, batik, adire and others. The colourful patterns will always be a beauty to behold and make for a beautiful outfit anytime. In recent times it seems to have been catching the fancy of popular celebrities, notable figures and more.
There has been a rise of mix and match patterns, “corporate’ designs and in many work places and environments where it was erstwhile unacceptable to wear our own African prints to work, there has been a shift as more recently many organisations have seen the need to accept these beautiful designs as part of the dressing style.
After the renowned European design giant DIOR on Friday tweeted about its new collection for 2020 which includes wax print fabrics, a line up of African fabrics and its culture, many Africans took the opportunity to showcase their work, pointing to the fact that this was not an ingenious idea by DIOR but one which has been in existence for decades in Africa.
A Twitter user was quick to point out in a tweet that African fashion is now, encouraging female designers to open E-commerce stores and run advertising targeting the US and Canada. Advice worth every penny as African fashion has really seen a rise in the past years as it gets better.
It does not end in clothing only, African prints are now more than ever used on unconventional platforms: hotels, restaurants, architecture, fashion houses, weddings, decorations and are beginning to portray African fashion in all of its aesthetics.