Egyptian Ecommerce Startup Fatura Raises $3m Pre-series A Funding

Cairo based B2B ecommerce marketplace start-up, Fatura has secured $3 million in a pre-series A round. Co-led by Sawari Ventures and Arzan Venture Capital, other participants in the funding round include Egypt Ventures, EFG-EV, Cairo Angels, and Khwarizmi Ventures.

This is the second time in the past one year Fatura has raised funding following an unknown amount raised in a seed round last July.

With this latest financing, Fatura will be able to expand its services beyond ecommerce and digital financing.

According to the CEO “There is a great opportunity in the B2B space in Egypt, that is growing as the players are becoming digitally mature and ready. Collectively, the digital B2B players in the FMCG space capture less than five per cent of the market and there is a long way to go. Our conviction is to stay asset-light, be inclusive to all the industry stakeholders and to attract the best on-ground acquisition force across the country,”

Fatura was launched in 2019 by Hossam Ali, Ahmed Anwar, and AbdAllah Mohebeldin.
as a platform that connects FMCG retailers to a network of manufacturers and wholesalers across various industries.

Through its mobile application, the e-commerce marketplace leverages underused assets already owned by wholesalers and uses technology to resolve existing supply chain inefficiencies for all relevant stakeholders including retailers, wholesalers, and manufacturers.