Elon Musk, the owner of Twitter, announced on Sunday that he intends to revamp the service and get rid of its recognisable logo.
The social media network’s website displayed the new logo for the business, but twitter.com was still listed as the URL and the blue “Tweet” button was still discernible. Some users reported seeing the X logo in blue, indicating that the deployment was not yet complete.
Elon Musk, the company’s owner, and the CEO unveiled the new logo on Sunday and announced that the business would change its name to X and eventually enter the payments, banking, and commerce sectors.
According to the design website Creative Bloq, Twitter, which was founded in 2006, gets its name from the sound of birds chirping. The firm has used avian branding ever since purchasing a stock symbol of a light blue bird for $15.
Sunday night, Twitter CEO Linda Yaccarino tweeted a photo of the organisation’s new logo with the caption, “X is here! Let’s proceed.
Musk modified his Twitter bio to “X.com,” which now refers to twitter.com, and changed his profile image to the organisation’s new logo, which he described as “minimalist art deco,” late Sunday.
Additionally, he stated that a post will be referred to as “an X” under the site’s new name.
Musk has referred to his acquisition of Twitter as “an accelerant to creating X, the everything app” – a reference to the X.com firm he created in 1999, a later version of which went on to become online payments behemoth PayPal. Musk had already called Twitter’s parent company the X Corporation.
Still capable of serving as a social media platform, such an app might also offer chatting and mobile payments.
“Powered by AI, X will connect us in ways we’re just beginning to imagine,” Yaccarino tweeted on Sunday.
Yaccarino, a former advertising sales executive at NBCUniversal who Musk hired last month to be Twitter’s CEO, said the social media platform was on the cusp of broadening its scope.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted.
Since Musk paid $44 billion for Twitter last October, the platform’s advertising revenue has partially declined due to marketers’ dissatisfaction with Musk’s management style and the company’s mass firings, which destroyed content moderation.
In an effort to generate fresh money, the billionaire CEO of SpaceX has started to implement payments and commerce through the platform.
The network is said to have 200 million active users per day, but since Musk fired a large portion of its workforce, it has experienced numerous technological difficulties.
