The Recording Academy, responsible for the prestigious GRAMMY Awards, is extending its support to music creators worldwide. Collaborating with Ministries of Culture and key stakeholders in the Middle East and Africa, the academy aims to strengthen its presence and services in these burgeoning music markets.
“This is exciting because music is one of humanity’s greatest natural resources,” said Harvey Mason Jr., CEO of the Recording Academy.
Over the last two years, Academy leaders have journeyed to these regions, participating in listening sessions, briefings, tours, and direct discussions with governmental bodies and music creators.
The Academy is working closely with the Ministries of Culture in Kenya, Saudi Arabia, Nigeria, as well as Abu Dhabi’s Department of Culture and Tourism, the Rwanda Development Board, and South Africa’s Ministry of Sports, Arts, and Culture. Memorandums of Understanding (MOUs) have been signed with Ghana and the Ivory Coast.
