How Africa’s Top CRM Agencies are Redefining Sales and Marketing for Businesses 

How Africa's Top CRM Agencies are Redefining Sales and Marketing for Businesses (News Central Tv)

Tropic dreams, and other top Zoho CRM agencies in Africa are simplifying sales and marketing strategies for small and large businesses all over Africa. 

Despite the economic setback during the COVID-19 era, businesses in Sub-Saharan, East, and Southern Africa, are set to rebound with a 3.6 percent growth in 2022. An increasing adoption of Customer Relations Management (CRM) is a major reason for business growth post-COVID Sseason. 

CRM systems enable businesses to use customer data and profiles to record better sales. Small and large businesses across the continent are adopting CRM systems like Zoho as the cornerstone for productivity, growth, and resiliency. 

The Safety Consultants and Solutions Providers is an example of an African business that hired Tropic dreams to implement CRM into its core operations. SCSP was losing revenue due to the increasing cost of onboarding and retaining clients. 

So, they needed a CRM solution tailored to meet all their requirements at an affordable cost. Within the next few months, Tropic dreams will customize Zoho CRM and products to suit their needs. Furthermore, Tropic dreams organized training sessions for employees to transition smoothly with the new CRM system. 

“You cannot tell the story of SCSP without mentioning Tropic dreams and Zoho Because we engaged their service at a key period of our growth as a company, we were better equipped to survive the tumultuous business years that came after”, said Antonia Beri, the Managing Director of Safety Consultants & Solutions Provider (SCSP). 

Antonia Beri, the Managing Director of Safety Consultants & Solutions Provider (SCSP)

DSL Telecoms and Outserve Technologies Ltd are also examples of CRM agencies transforming the southern part of the continent. Despite the teeming benefits and possibilities, not many businesses are taking advantage of CRM software. A recent cross-country study revealed that only 27 percent of businesses had a unified CRM system for their organisation. 


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