Huawei has revealed that it will hold a product launch event on September 10, hours after the highly anticipated unveiling of Apple’s iPhone 16.
The Chinese tech giant has kept the details of the launch secret, but Richard Yu, executive of consumer and automotive technology, has hinted that it will be an “epoch-making product.”
This timing is viewed as a direct challenge to Apple’s dominance as Huawei continues returning to the Chinese market. During the second quarter, Apple relinquished its position among China’s top five smartphone vendors, opening the door for Huawei’s growth.
Industry experts speculate that Huawei’s launch could introduce a new flagship smartphone or revolutionary technology that could disrupt the industry.
Regardless of the product’s nature, the company’s confidence in its ‘epoch-making’ status has created significant interest and anticipation.
Tech enthusiasts and industry analysts will closely monitor the event as Huawei aims further to diminish Apple’s market share in China and beyond.