Kenya has introduced two key initiatives to strengthen its tourism sector: a Digital Nomad Work Permit and a visa-free travel policy.
President William Ruto announced these measures during the 2024 Magical Kenya Travel Expo, aiming to attract both remote workers and tourists.
The Digital Nomad Work Permit will allow remote workers from around the world to live and work in Kenya while experiencing the country’s rich culture and natural beauty. This move is intended to boost local economies and support Kenya’s goal of attracting 5 million tourists annually by 2027. In 2023, the country generated Ksh 352 billion from tourism with over 2 million visitors.
Kenya has also implemented a visa-free travel policy for visitors from selected countries, making it easier for tourists and business travellers to visit. This is part of a broader plan to revamp the tourism industry and increase foreign investment.
Additionally, President Ruto introduced a Transit and Long Connection Travelers Electronic Travel Authorisation (eTA). This will allow passengers with long layovers at Jomo Kenyatta International Airport to explore Kenya instead of staying at the airport.
Kenya’s tourism industry is vital for the country’s economy, providing jobs and promoting infrastructure development.
The government has made significant investments in transport networks and hospitality facilities, including the construction of eco-friendly lodges and luxury hotels like the newly opened J.W. Marriott in Nairobi.
Kenya’s cultural diversity and natural attractions, such as Mt. Kenya and Nairobi National Park, continue to draw global attention.
These new policies are expected to enhance Kenya’s position as a top destination for remote workers, tourists, and business travellers alike.