Following a backlash from its imagery on Balenciaga kids’ outfits, American celebrity Kim Kardashian has finally spoken about the high fashion brand’s latest campaign.
The company came under backlash after releasing an advert featuring children holding teddy bear bags designed with bondage gear and documents referencing a Supreme Court ruling that upheld a law that criminalises child sexual abuse images.
Kim, 42 has explained why it took her a short while to respond. The mum of four said on her Instagram Story: “I have been quiet for the past few days, not because I haven’t been shocked and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened.
“As a mother of four, I have been shaken by those disturbing images. The safety of children must be held with the highest regard and anything against it should have no place in our society – period.”
She added: “I appreciate Balenciaga’s removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again.”
Kim’s estranged former husband, Kanye called out Celebrities stating that none of them are speaking up on the Balenciaga saga because they were being controlled by the brands they represent.
Fans still seemed angry, after Kim dropped a statement on Twitter, stating that she is reevaluating her position with the Balenciaga brand, based on their willingness to take accountability for something that should have never happened.
A fan replied: “No excuse for it EVER happening the first time. These campaigns go through multiple teams of people. They signed off, then allowed the abuse to occur during the shoots. Sometimes “I’m sorry” isn’t enough.”
Another said : “This is weak at best. It’s not worth the closet of clothes and you know it. Society’s are only as strong as the way we protect our future (children). Balenciaga is on the outs as a brand anyways, very bizarre behaviour instead of just cutting ties.”
The company has since filed a pair of $25 million lawsuits in connection with the ad campaign against the producers who came up with it for its spring collection promotion.