Maggie Ndirangu has been named Managing Director of Kenya Operations by Entravision, a worldwide advertising, media, and ad-tech solutions company.
Ndirangu has regional skills and broad knowledge of the digital ecosystem across Africa.
Entravision‘s mission is to position Entravision 365 Digital as a local digital marketing solutions powerhouse, providing sophisticated branding, performance, and creative solutions to African enterprises and local leaders.
“We’re thrilled to launch Entravision’s operations in Kenya, an exciting market for our African expansion.
“With the third highest connected consumer base in Sub-Saharan Africa, and growing at a rapid rate, we believe that these numbers will only continue to climb and ultimately represent 17% of the digital advertising industry within the Sub-Saharan market by 2023. Kenya also has incredible talent and an advertising ecosystem primed with opportunity,” said Julian Jordaan, CEO of Entravision 365 Digital.
The development enables Entravision, through its Africa-based digital business unit, Entravision 365 Digital, a footprint in East Africa, as it strives to grow its variety of digital solutions, media representations and creative services to new emerging regions.
Maggie’s appointment, according to Jordaan, is an exceptional leader who brings years of experience in the marketing and advertising industries.
“We are also pleased to welcome Maggie Ndirangu as Managing Director of our Kenyan operations. Maggie is She will be taking our partnerships, media representations and services to brands across the Kenya market,” he added.
Kenya has become a technology powerhouse in Africa in recent years, according to the newly appointed MD, with numerous multinational corporations establishing Sub-Saharan African offices here.
“I’m honored to be joining Entravision to lead the Company’s expansion into East Africa and deliver marketing solutions that help businesses reach consumers, drive engagements and promote positive business impact across this region,” said Maggie Ndirangu.
With approximately 500 million digitally connected consumers, Sub-Saharan Africa is an appealing digital marketplace. Importantly, the customer in Sub-Saharan Africa is youthful, tech-savvy, and online.
Entravision’s rise as a top marketing technology service provider in the world’s fastest-growing countries continues with the company’s platform and publisher relationships, as well as its technology-driven design service, or “365 Studio.”