In its first international growth outside of Morocco, Guichet.com, the first Moroccan ticketing service, has announced the official establishment of its subsidiary in Senegal.
A strategic partnership with a leading Senegalese operator resulted in the formation of the new company, which is headquartered in Dakar.
The Moroccan ticketing platform aims to help the expansion of the arts and entertainment sector and promote information sharing between Senegal and Morocco, two adjacent countries with exceptional ties.
“I am moved and delighted to announce the launch of Guichet in Senegal today in Dakar, in close partnership with a Senegalese partner of choice, whom I would like to thank for his dedication. Guichet is making its international debut,” Guichet.com’s founder and CEO, Ahmed Tawfik Moulnakhla, said.
“This delight is heightened by the fact that Morocco and Senegal are two fraternal countries whose excellent ties exemplify an ambitious and inspiring paradigm of South-South cooperation to which I am profoundly connected and convinced.
“By establishing in Dakar, Guichet hopes to contribute to the amazing energy of Senegal’s culture and entertainment business by making smart ticketing solutions created in Morocco available to the public and actors.”
Recently, Guichet.Com in Morocco sold more than one million tickets online. According to a press release, Guichet.com’s commitment to the reform and development of this dynamic business is highlighted by this remarkable performance in Moroccan entertainment history.
“The public is rapidly trusting the Moroccan digital ticketing platform to buy tickets online in one click on the website or mobile application,” the statement reads.
Since the platform’s introduction in 2019, Guichet.com has sold more than 2,000 performances and events.
Guichet.com, a digital ticketing business, received US311,000 in equity funding from the 212 Founders program in March of this year through CDG Invest, the investment arm of CDG Group.
Guichet wants to leverage the investment to increase its market dominance in Morocco and achieve its strategic goals, starting with enhancing its sports athlete offer and capturing high-potential African markets.
The platform now has tens of thousands of users and has hosted more than 1,000 events and shows in collaboration with a wide range of exclusive partners, such as Festival Mawazine, Festival de Marrakech du Rire, Festival de Fes des Musiques Sacrees du Monde, Oasis Festival, and numerous illustrious sports teams.