Morocco’s tourism industry is celebrating a major achievement, having welcomed 15.9 million visitors by the end of November 2024—a 20% increase compared to the same period in 2023, according to the tourism ministry.
November saw a particularly strong surge, with 1.3 million tourists arriving, marking a 31% rise from the previous year. This uptick highlights Morocco’s growing reputation as a global travel destination.
A significant portion of the growth comes from Moroccan residents living abroad, who contributed to a 17% increase in visits. This influx added 1.1 million visitors, reflecting the strong bond between Moroccans abroad and their home country.
Tourism is a crucial part of Morocco’s economy, contributing around 7% to its GDP. It also plays a key role in providing jobs and generating foreign currency, making it vital for the nation’s economic growth.
To maintain this momentum, Morocco has expanded air routes to key markets and is promoting lesser-known destinations to attract a broader range of travellers.
Morocco’s tourism strategy is ambitious, with a goal to welcome 17.5 million visitors by 2026, and 26 million by 2030, when the country will co-host the FIFA World Cup with Spain and Portugal.
These targets reflect Morocco’s vision to become one of the world’s top tourist destinations.
