Morocco is on course to break tourism records in 2024, with nearly 16 million visitors by November—a 20% increase compared to the same period in 2023. The country is now to surpass Egypt as Africa’s most visited destination, with officials aiming to hit 17.5 million arrivals by the end of the year.
French tourists continue to lead the influx, followed closely by British visitors, whose numbers have soared by 47% this year. Marrakech, often referred to as the “Red City,” remains a key attraction, boasting 34 direct flight connections between Morocco and France alone.
“The city enjoys excellent connectivity, particularly with low-cost airlines, making it a top choice for both foreign visitors and Moroccan expatriates,” according to Radio France Internationale (RFI).
Tourism is a critical sector in Morocco’s economy, contributing 7% to the GDP and generating $9.6 billion (€9.2 billion) in revenue so far this year. Alongside Marrakech, other popular destinations include Agadir, Tangier, and Casablanca, the latter being a hotspot for business travellers.
Morocco’s Ministry of Tourism recently celebrated surpassing its 2024 forecast of 15 million arrivals, with 15.9 million tourists recorded by the end of November. Authorities are now targeting 17 million visitors in 2026 and 26 million by 2030.
The upcoming Africa Cup of Nations (ACN) in 2025 is expected to draw an additional 500,000 visitors. Additionally, Morocco’s successful bid to co-host the 2030 FIFA World Cup is projected to cement its position as a leading global tourist destination.
With its rich culture, world-class infrastructure, and growing international visibility, Morocco is well on its way to becoming Africa’s most sought-after travel hotspot.
