South African multinational mobile telecommunications company is set to host an Africa-first virtual concert in Ubuntuland, Africa’s metaverse.
In February, MTN Group became the first African company to obtain land in Ubuntuland with a vision to create dedicated environments for creating unique immersive experiences for its users.
“The MTN Group’s presence in the African metaverse will be known as altMTN. altMTN allows us to further support our ambition to lead digital platforms and support African innovation, and will, over time feature livevents, shopping, gaming and learning,” says Bernice Samuels, Executive Group Marketing at MTN Group.
“To welcome everyone to altMTN we will leverage our partnership with The Mic: Africa, to host Africa’s first virtual music concert in the metaverse to drive awareness and adoption of this new space”.
It is estimated that the initiative could contribute $40 billion to Sub-Saharan Africa’s GDP by 2031. The Metaverse will provide African brands with significant opportunities to tell unique stories in engaging ways.
“The metaverse holds a wide array of opportunities to further enhance and showcase African innovation and are excited to be pioneers of this journey on the continent,” concluded Samuels.
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