New Balance celebrates Mane with customized football boots

Sadio Mane celebrates Africa’s Player of the Year award with new boots.

The Senegal and Liverpool star took the top prize at the annual CAF Awards ceremony which was held in Egypt on Tuesday night.

Mane Toped Liverpool team-mate Mohamed Salah who came second and Manchester City forward Riyad Mahrez, who also made the three-man shortlist.

To Celebrate Mane’s year and the award new balance designed a football boot in Mane’s honour. 

The sportswear manufacturers confirmed that Mane inspired and guided the design of the boot as well as the special insignia on the heel of the new Furon 6 boots.

The words ‘African Player of the Year 2019 SM 10’ wrap around the image of a lion – an apt symbol considering the Senegalese national team are nicknamed Les Lions de la Téranga (The Lions of Teranga).

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The laces also boast a neat design, while the red boots match Liverpool’s home strip with a brilliant gold flourish.

In addition, New Balance also celebrated Mane’s victory with a billboard campaign in Liverpool City Centre and Dakar, the capital of Senegal.



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