Orange, a platinum member of the Smart Africa Alliance, supports the One Africa Network (OAN) project which has the aim of reducing the cost of communication and keeping the traffic generated and destined for Africa within Africa.
The Smart Africa Secretariat has emphasised the need to collaborate effectively with the private sector and create synergies with existing infrastructure. Smart Africa warmly welcomes Orange’s collaboration on the initiative.
For many years, Orange has provided infrastructure through its African subsidiaries to directly interconnect African operators. The Group will pursue this strategy by localising voice and roaming data hosting and transport on the continent. To this end, Orange announces the creation of two new international voice points of presence (PoP) in Lagos, Nigeria, as well as the hosting of roaming data for its African customers at a data clearing house in Africa. These initiatives will help boost quality of service and data security for all users across the continent.
A connected Africa – An extensive network to keep intra-African traffic in Africa
In order to always better serve the needs of all customers on the continent and play a role in digital inclusion by allowing direct connections between African countries, Orange is working to:
- facilitate voice traffic connections between regions in Africa, with the creation of two new Voice Tier-1 Points of Presence (PoP). Through these PoP, Orange offers a diverse range of services to all African mobile operators, allowing the routing of traffic across Africa.
- expand internet data network coverage thanks to an ambitious IP and IPX Tier-1 Points of Presence (PoP) deployment plan in Africa. Orange has announced the creation of a new IP PoP in Accra, Ghana (end of September 2020). These PoP ensure a local connection to African and international content for its customers, as well as the exchange of roaming data.
These new PoP, combined with the IP points of presence, as well as all points of presence which Orange operates through its 17 subsidiaries, will allow it to host and route all voice traffic in Africa between connected operators.
A Data Clearing House to host roaming data in Africa Orange has several interconnected data centres in an open, seamless network to host data locally in Africa. Since 2015, Orange has established a Roaming Operational Centre in Abidjan, a global centre of expertise which supervises testing and new roaming routes, either directly with its regional and global partners, or via its Roaming Hub (over 100 operators connected).
To supplement this approach, from 1 January 2021 Orange customer roaming traffic between operators in Africa will be hosted by a data clearing house located in a data centre in Africa.
Lacina Koné, Director General & CEO Smart Africa: “We value Orange’s commitment to strengthen Africa’s capacity to manage and retain her own data. This is important for ensuring universal access through cost savings and data sovereignty which is a hallmark of our data policy. Therefore, this partnership with Orange goes a long way in operationalising these principles and making the One Africa Network a reality.”
Jérome Barré, CEO Orange Wholesale & International Networks: “With the creation of new voice points of presence and a data clearing house for roaming traffic in Africa, Orange is emphasising its position as a leader in international interconnection in Africa, as well as its ability to provide a local solution to African operators for all voice, data and roaming services. Orange’s ambition is to keep all traffic and flows in Africa, in order to contribute to the development of the continent’s digital economy.”
Alioune Ndiaye, CEO Orange Middle-East and Africa: “These initiatives contribute to the Smart Africa objectives and demonstrate Orange’s willingness and investment to facilitate and expand the use of roaming and international voice services in Africa. We are working hard to promote the emergence of a dynamic digital society, a key driver of African development. From this year, Orange will endeavour to keep African traffic in Africa.”
Stripe Acquires Nigeria’s Paystack
American firm, Stripe, has entered into an agreement to acquire Paystack, a technology company based in Nigeria’s commercial city, Lagos, in a deal reportedly worth more than $200 million.
Like Stripe, Paystack provides APIs that let merchants, with just a few lines of code, build online payment features.
More than 60,000 businesses in Nigeria and Ghana use Paystack to collect online and offline payments. The team has developed APIs enabling developers to create online custom checkout experiences, build automated recurring billing systems, instantly send bulk transfers to any bank account in Nigeria, and verify the identity of customers.
Already processing more than half of all online transactions in Nigeria, the company is planning to expand across the continent and has already started a pilot with businesses in South Africa.
Stripe led an $8 million Series A funding round for Paystack in 2018 and has now decided to buy the Nigerian outfit to take advantage of a market that has huge potential, with online commerce on the continent growing at 21% year-over-year.
Paystack will continue to operate independently. Over time, its capabilities will be embedded in Stripe’s programmable platform for global money movement that currently spans 42 countries.
Matt Henderson, business lead, Emea, Stripe, says: “In just five years, Paystack has done what many companies could not achieve in decades. Their tech-first approach, values, and ambition greatly align with our own. This acquisition will give Paystack resources to develop new products, support more businesses and consolidate the hyper-fragmented African payments market.”
Shola Akinlade, CEO, Paystack, adds: “We believe deeply that with the right tools, African creators, developers, and entrepreneurs can do incredible things. Leveraging Stripe’s resources and deep expertise, we’re excited to accelerate our geographic expansion and introduce more payment channels, more value-added services, and deeper integrations with global platforms.”
Google Tops Mobile App Advertising In Africa
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
While Facebook took the first spot, both Google and Facebook continued to dominate mobile advertising with a significant majority of the non-organic install market.
The search and social giants hold the #1 power ranking position in 79% of breakdowns, and 82% of volume rankings across all indices.
Since 2015, app marketers globally have turned to The AppsFlyer Performance Index to guide them in one of their most important decisions: which media sources to partner with. This new report provides a complete report card on the mobile media landscape across multiple marketing activities to help app marketers optimize their budgets.
Analyzing 27 billion app installs across 495 media networks and 14,000 apps, the report shows that Google is the best platform for driving performance for app marketers in Africa, while Facebook is the best platform for remarketing across Africa and the Middle East.
The social network’s ability to drive performance at scale in both the Retention Index and the new IAP (in-app purchase) Index has propelled Facebook’s ranking forward.
It also dominates the new IAA (in-app advertising) Index as well as the Remarketing Index, making its overall cross-index position as the dominant force in mobile clear.
But quality comes at a cost. An analysis of the cost of media shows that Facebook charges more. This is especially true in Gaming, where cost is significantly higher in North America, Latin America, and Europe, while Google has a slightly higher cost in APAC. In Non-Gaming, Google is more costly, but not by a wide margin, with the exception of North America where Facebook is more expensive.
A platform breakdown shows Google is a clear winner in Android thanks to its leap in developing countries where the OS dominates, while Facebook controls much of iOS.
While the novel coronavirus has had a significant impact on apps, and our entire ecosystem, the impact of the pandemic on media source rankings was marginal. The only exception was Apple Search Ads. Organic growth in the App Store led marketers to start and/or increase their app store optimization efforts, bringing Apple Search Ads to the front, driving impressive growth and strong performance.
Shani Rosenfelder, Head of Mobile Insights, AppsFlyer: ״Although retention is a central KPI for performance app marketers, monetization metrics in a freemium-driven ecosystem reign supreme. Since 2015, app marketers have turned to our Performance Index to guide them in deciding which media sources to partner with. Thanks to the scale of marketers measuring purchase events with AppsFlyer, we were able, for the first time, to create the in-app purchase Index and the IAA Index with statistically significant results. We’re thrilled to be able to offer such significant insight to marketers, especially considering that many apps today rely on in-app purchases and ad monetization to drive revenue.”
Daniel Junowicz, MD Latam & Africa, AppsFlyer: “Our Performance Index has been the go-to source of information for many marketers for a few years now and we are excited to include some insight from the burgeoning African apps market in this edition. The African app market represents a significant opportunity for people on the continent and beyond to drive new growth opportunities, and we are also excited to play our part in underpinning this with data and informed analysis that will make it easier for everyone to get the best results.”
Nigeria’s Tizeti Expands Internet Access With Cambium Networks Wireless Technology
Cambium Networks, a global provider of wireless networking solutions, has announced it is supplying Tizeti Network Limited, Nigeria’s public Wi-Fi operator, with an end-to-end wireless fabric solution.
Cambium will help Tizeti expand its ISP operations in Africa’s most populous nation and meet customers’ increased demand for quality and high-speed connectivity, which has been accelerated by the COVID-19 pandemic. Cambium equipment will also be deployed in Ghana, as Tizeti expands its Express Wi-Fi coverage.
With more than 1.5 million users, Tizeti is the fastest-growing internet service provider in Nigeria – a nation with almost 200 million people with relatively low broadband penetration. The company recently hit a major milestone in the growth of its ISP operations in Nigeria by delivering over 70,000 GB per day of traffic to its subscribers using Cambium wireless networking technology.
The company is now expanding its network using Cambium’s cnPilot Wi-Fi access points with ePMP fixed wireless wide area distribution, and cnMaestro™ cloud-based management platform. By using solar power in the majority of its sites, Tizeti is able to rapidly deploy a highly resilient network, despite the challenging local conditions.
As part of this effort, Tizeti has also begun deploying Cambium technology in Ghana to deliver gigabit broadband speeds over wireless.
“We are excited to have crossed this important network threshold in record time,” said Kendall Ananyi, Founder and CEO at Tizeti. “This would have been impossible without Cambium’s high-performance technology and disruptive economics. As we continue to invest in our core infrastructure to bring affordable, high-speed internet access to local communities around the country, end-to-end wireless solutions like Cambium’s comprising Wi-Fi access and fixed wireless broadband backhaul will be key to help us deliver the high performance and reliability our customers expect at a lower cost.”
“Tizeti is at the vanguard of the data communications revolution sweeping across Africa,” said Martín de la Serna, Regional Vice President of Europe, Middle East, and Africa. “With their highly capital-efficient business model, Tizeti has rapidly deployed a complete Cambium wireless fabric solution in record time and under budget. We look forward to supporting their ongoing acceleration across Nigeria, Ghana, and beyond.”
“Cambium is honored to be Tizeti’s key wireless infrastructure partner as they grow their business,” said Atul Bhatnagar, President and CEO Cambium Networks. “We look forward to supporting Tizeti to deliver gigabit connectivity using Cambium’s wireless fabric.”
Express Wi-Fi is a platform by Facebook Connectivity that enables mobile operators and internet service providers to offer fast, affordable and reliable Wi-Fi connectivity as well as build, operate, grow, and monetize their network in a sustainable and scalable way.
As an official channel partner for Express Wi-Fi platform, Cambium is enhancing the services it provides their customers by working with service providers on rapid deployment of Express Wi-Fi.
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