The executive chairman of Shein, Donald Tang, has reassured that the US tariffs imposed during the Trump administration will not hinder the company’s presence in the American market. Speaking to AFP during a visit to France, Tang emphasised that the company would continue to find ways to deliver goods to its customers despite the new import levies, which impose an additional 20 percent tariff on products from China.
The tariffs, which target imports from China, are part of ongoing trade tensions between Washington and Beijing. Despite the looming uncertainties regarding the future of duty-free imports under $800, Tang remained confident, stating, “We will do our best to make sure the customers’ interest and customers’ experience is not affected.”
Shein, originally founded in China and now headquartered in Singapore, has faced increasing scrutiny, especially regarding its labour practices. The company has been accused of exploiting the Uighur minority in Xinjiang for forced labour, particularly in the cotton fields. In response, Tang reiterated Shein’s strict policy of zero tolerance for forced labour, emphasising that the company upholds a code of conduct fully aligned with the International Labour Organisation’s standards.
Tang also highlighted Shein’s commitment to transparency by allowing independent audits of their factories. However, campaign groups such as Public Eye and Amnesty International have raised concerns about the effectiveness of these measures, calling for Shein to publicly disclose how it monitors and ensures the elimination of forced labour risks, especially in Xinjiang.
The company is also expected to pursue a flotation on a global stock exchange, with London considered a likely venue. Tang indicated that such a listing would enhance transparency and foster public trust, which he described as crucial for the company’s long-term growth.
Meanwhile, Shein has announced plans to invest 200 million euros into European circular economy and recycling projects in a bid to improve its image. However, the company may face opposition from environmental groups, with Friends of the Earth estimating that Shein’s operations generate substantial carbon emissions.
As the European Union and countries like France consider regulations to curb waste from fast-fashion giants, Shein’s approach to sustainability and transparency will continue to be scrutinised by both investors and environmentalists.
