Nigerian action-comedy film, Sugar Rush is finally back at the cinemas after being suspended from screening by the National Film and Video Censors Board (NFVCB) over the weekend.
Yesterday, January 16, Jade Osiberu, the producer of the movie announced its return on her Instagram page. She further thanked fans, well-wishers and the NFVCB.
“We got such an outpouring of love in the last week, I couldn’t respond to all the calls and messages but your kind words and prayers were very encouraging ❤️❤️❤️Thank you soo much everyone. Thanks in particular to @alhadedayothomas and the @nfvcb for helping to get us back on the big screen and for the unwavering support of the industry.
“This film is really special, you guys made it special. This weekend is our official opening weekend now 😂😂😝 Take everyone you know to go see Sugar Rush for yourself!!! #SugarRush #SugarRushMovie,” she shared.
The movie which reportedly generated over N150 million in two weeks was suspended in what was initially perceived as an attempt to stifle creativity. Reports had it that the movie was banned because of the poor portrayal of the EFCC as incompetent.
However, the censors board quickly issued a statement to put the rumours to rest.
According to the Executive Director of NFVCB, Adedayo Thomas, the movie was pulled out of the cinemas because the temporary approval it was given by the board had expired.
The film at the time had not gotten the needed final approval from the board although the Director personally took the blame for that.
“I, however, take responsibility for the gap in communication and the delay in granting final approval as the temporary approval given for the movie exhibition expired before we could release an official statement due to my preoccupation with extant responsibilities and a backlog of movies requiring approval as a result of the December rush.
I am currently working with the distributor, producer, director and key actors to grant final approval for the resumed exhibition at cinemas,” he said.