TikTok has announced a new partnership with Mercedes-Benz, which will see TikTok content integrated directly into the superscreen of the new E-Class vehicle.
TikTok will be integrated into the E-Class, which was announced yesterday, February 22, 2023, at the Strategy Update: Mercedes-Benz Operating System event.
“With our mobile app, we bring people little moments of joy throughout their day,” said David Saidden, TikTok’s Director of Distribution Business Development. “As we aim to expand that experience for our users, we’re excited to partner with Mercedes-Benz to introduce immersive in-car entertainment, which will give our community more opportunities to enjoy the content they love.” he added.
TikTok will be available for download directly from the home screen via touch. People can then browse as a guest without logging in or log in to their account to receive their personalised For You feed. Users can comment, like, and enable auto-scrolling in the app, which is specifically designed and configured for E-Class vehicles.
