Toyota has Entered Trade-in Sector in Order to Increase New Car Sales

Toyota Kenya is planning to enter the automobile trade-in sector as part of a campaign to boost new vehicle sales. A driver will be allowed to trade in his or her vehicle for a new model by paying an extra fee.

The dealer, now known as CFAO Motors Kenya Limited, will operate the trade-in model in conjunction with its affiliates that sell old automobiles.

Customers can hand in their automobiles and pay additional sums to drive away with a model with a higher price and/or specs. This method is widespread among second-hand car yards.

“We’re getting into auto trade-ins to boost new vehicle sales in Kenya,” said Arvinder Reel, managing director of CFAO Motors Kenya Limited.

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Toyota is the country’s largest new vehicle vendor, with models such as the Land Cruiser, Fortuner, and Rav 4 among its offerings.

The introduction of trade-in will make it easier for the company’s clients, which include private companies and wealthy individuals, to update their vehicles, resulting in faster sales.

Mr. Reel stated that the firm is working on a check list that will help determine the worth of a trade-in car as well as other factors such as year of manufacture and mileage.

The checklist might be used to inspect the vehicle’s general condition and make sure it hasn’t been in any accidents.

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The car being traded in must not have been stolen, have correct documentation, and the engine must be in excellent functioning order, among other requirements.

The trade-in business will be handled by a subsidiary named Automark, which specializes in certified pre-owned automobiles, according to the firm.

AutoFast, another division, provides car servicing, while Winpart sells used genuine replacement parts.

All of the companies are owned by Toyota Tsusho Corporation, a Japanese corporation that also controls DT Dobie and the pan-African firm, CFAO Group.

As the sector rebounded from the depths sunk in 2020 as a result of the impact from the Covid-19 outbreak, CFAO Motors Kenya was among the official dealers that saw improved sales last year.

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