UFC Welterweight Champion, Kamaru “Nigerian Nightmare” Usman, has signed a four-year four-year deal with ProSupps, the makers of the pre-workout product HYDE.
ProSupps, in a statement on Monday, said the partnership includes the construction and launch of a highly specialized, performance-based and Informed Choice certified version of its HYDE pre-workout product, which will launch exclusively through global health and wellness brand, GNC.
Commenting on the partnership, ProSupps founder, T.J. Humphreys, said: “When the most dangerous man on the planet comes to you and asks you to design a training formula for his upcoming events, you don’t blink twice before you say “YES.”
“ProSupps’ DNA is and has always been delivering the highest level of tested and clean performance products to the professional sports networks; partnering with Kamaru to develop a formula that not only checks all of the boxes for him but for many other professional athletes seeking top-shelf performance, was a welcomed opportunity.”
Also, ProSupps and Usman have partnered with GNC, a health and wellness retail giant. Through this partnership, innovative health and fitness leaders will provide trusted performance products, ensure exclusive distribution rights, and provide VIP experiences for GNC franchisees, employees, and customers.
While expressing excitement at the deal, Usman, said: “ProSupps is a brand that I have had an eye on for a while.
“A few guys in the MMA organization have worked closely with this brand. ProSupps aligns perfectly with my vision of performance; they deliver 100% tested, highest quality sports nutrition built for the professional athlete. After meeting with their team, I couldn’t be more excited.”