We Have Contributed N634 billion to Nigeria’s Economy In The Last Five Years – Multichoice

Multichoice has boldly come out to tell of their immerse contribution to the economy of Nigeria. According to them they released funds worth billions of naira for content creation, Covid 19- donating over a billion for Covid19 pallatives, in the reality TV show- Big brother Naija.
“MultiChoice has contributed Billions of Naira on Local content in Nigeria. N634 billion contribution to Nigerian economy in the last 5 years”

“Multichoice Nigeria donated 1.2 billion Naira for COVID-19 palliatives this year. They also created content tailored to match lockdown needs”

Speaking on his much money was invested into Big brother Naija, they posed a rhetorical question
“Did you know that Multichoice Nigeria invested 3.5 billion naira in BBNaija?”

On their plans to do more to the entertainment industry and be better, they intend to have more international movies and series, bring in more shows even after big brother naija, get the K-pop fans glued to their screens. Multichoice has not left the sports lovers out of the enjoyment as their are plans to bring in more sport shows.
“There are also going to be a lot more international movies, animations and series on DSTV, GoTV and Showmax”

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“There are so many new shows coming to DSTv and GoTV after Big Brother Naija ends so it’s about to get LIT!!! 🔥”

“K-Pop lovers are about to get glued to their TV screens because there’s a new Korean drama TV, tvN, coming to DSTv in November 2020.”


Multichoice is going to create a special channel for different sports and a different channel for La Liga, Serie A, and more. Sport fans are going to have a field day!

Multichoice is in a competition with other video on demand platforms, and in a bid to stay relevant, they have decided to carve a niche for themselves.
According to MultiChoice Group Chief Executive, Calvo Mawela, multichoice is in an increasing competition from Over-The-Top (OTT) companies like NeNetflix and other growing Video-On-Demand platforms that are entering into Africa’s entertainment media market. Hence, repositioning its customer care in order to compete properly will be the right thing to do. In his own words; “The realignment is a response to the changing behaviour of customers, who are increasingly moving away from traditional voice calls and visits to walk-in centres and adopting new self-service and digital technologies to engage with the company

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The video entertainment sector is seeing a rapid evolution with a growing number of players that have entered the industry. We have worked hard to minimise the impact of the business realignment on our people – those directly impacted by the process and their colleagues in the rest of the business.

This has not been an easy decision to make. But, in a business driven by advancing technologies, we must continue to drive efficiencies, yet be agile enough to adapt to evolving customer needs to ensure that we remain relevant, competitive and sustainable.

We must act decisively to align to the change in customer behaviour and competition from (over-the-top, or OTT) services (like Netflix) because if we don’t reposition now, we run the risk of being completely misaligned and we put everyone’s jobs at risk.”

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