Zambia markets its tourism potential in Brazil

Zambia has embarked on an aggressive campaign to market its tourism potential in Brazil.

According to Zambia’s Ambassador to Brazil, Alfred Kansembe, the embassy has embarked on a routine marketing of the country’s tourism sector to corporate and higher learning institutions.

So far, meetings held with corporations and universities in Brazil to woo visitors to the country and experience the country’s tourism potential, has been successful,according to a statement by the embassy and corporate entities and Brazilians have sought more information about Zambia’s rich tourism attractions.

The Zambian envoy further revealed that plans were underway for the holding of a tourism expo in Brazil this year to market the country’s tourism potential.