Amazon has secured creative control of the iconic James Bond franchise through its acquisition of MGM Studios, marking a new era for the beloved 007 series. The deal, a joint venture with the current owners of the franchise, Barbara Broccoli and Michael G. Wilson, ensures that the pair—children of legendary film producer Albert “Cubby” Broccoli—will continue as co-owners of the Bond intellectual property rights.
Broccoli and Wilson, who own EON Productions, the company behind Bond films like Skyfall and Spectre, will still play a key role in maintaining the legacy of the franchise. This move comes over ongoing speculation about the future of the Bond films, including when the next movie will be made and who will portray the new 007.

The last James Bond film, No Time To Die, marked Daniel Craig’s final performance as the famous spy. While details about the 26th Bond film and its new star remain under wraps, Amazon’s involvement in the franchise promises a new chapter for fans worldwide.
Mike Hopkins, head of Prime Video and Amazon MGM Studios, expressed excitement about continuing the treasured heritage of the franchise and ushering in the next phase of the legendary 007. Wilson, who has spent over 60 years working across the series, will now focus on artistic and charitable ventures, while Broccoli plans to pursue other projects after years of dedication to James Bond.
In 2022, Amazon purchased MGM for $8.45 billion, securing distribution rights for all Bond films. Additionally, Amazon Prime Video launched the Bond-themed reality series 007 Road To A Million in 2023, offering contestants a chance to win a £1m jackpot in Bond-related challenges.