Humans are known to seek and create experiences worth remembering. The ability to exist in communities and create moments and memories at important times in our lives remains one of our greatest assets. This nature is what inspires the events, ceremonies and practices that we all observe across cultures, beliefs, disciplines and races.
From small communal meetings in hunter-gatherer societies thousands of years ago to the elaborate and extravagant weddings and fashion shows in modern society, humans have consciously curated this skill and built their lives around them.
One of the most dynamic effects of the COVID-19 pandemic was the change in the definition of social activities and lifestyles for people around the world. The drastic change in communication and interaction forced people to invent creative ways to organise and plan events virtually. In the aftermath of the pandemic, the benefits of virtual events have necessitated a higher demand for them in today’s world.
Individuals and businesses have also been affected and made to adapt to the demands of a changing world economy. In light of this, the costs and challenges in organising events and conferences, have risen and are difficult to navigate for organisers.
If you are organising an event for your business or private means, whether on-site or virtual, creating a memorable experience is essential for you and your guests. Beyond the structure and nature of the event, planning for benefits and revenue growth through these events is essential. This can be achieved through tailored sponsorship that utilises several creative means that are cost-effective and highly beneficial.
Engaging the media for your event amplifies the message, provides opportunities to reach out to prospects and assures credibility to potential clients and investors.
Partnering with News Central opens up doors for growth and development for businesses, agencies and private individuals. The following are ways in which media buying is essential for people looking to organise events.
Benefits of Media Buying For Event Sponsorship
Multi-Platform Promotions:
Establishing a partnership enables event organisers to utilise promotions through various platforms for their events. The campaign will drive awareness for the event through tailor-made promotional materials like on-air announcements, social media campaigns, special mentions, digital banners on the website and special adverts.
Event Coverage:
News Central also offers a comprehensive reporting of events through live coverage, interviews with participants and speakers, highlights of key sessions and feedback generation through social media outlets from the audience.
Access to Exclusive Content:
Another advantage of a media buy for events is its exclusivity for the target audience. This can help brands and event planners incentivise content and increase audience engagement simultaneously. Offering exclusive access could involve streaming select sessions or panels live on the station’s platforms and personalised commentaries and summaries on the event.
Insights and Evaluation:
By utilising data analytics and audience insights, News Central can provide valuable feedback to event organisers about the effectiveness of their events and conferences. This feedback helps businesses and individuals to evaluate promotion efforts and review marketing strategies for better results in future events.
Provision of Post-Event Recap:
After events, sponsorships can take a step further to provide recaps of the event and spotlight key takeaways, memorable moments, and discussions. This can be shared across multiple platforms to extend the reach and impact of the conference. The recap can also be used for future promotions where necessary.
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Organising events and programs can be daunting, and securing sponsorships and media buys for events may seem difficult, however, operating with News Central for event sponsorships accelerates the process and provides avenues to reach more clients and engage their target audience.
For more information on sponsorships and partnerships, contact:
No, 8 Wempco Road, Ikeja, Lagos.
