Scores of women demonstrated against South Africa’s “femicide epidemic” as the World Economic Forum on Africa kicks off in Cape Town on Wednesday, amid growing alarm over gender violence in the country.
Some 500 demonstrators — mainly young women — gathered in front of the conference venue, where government and business leaders are gathered for the three day meeting, with an effort to draw attention to recent high-profile rapes and killings.
With chants of “we want justice”, protesters carried banners that read “Am I next?”, “Rape is a man’s issue” and “This is a femicide epidemic, but it’s time to fight back”. Some scuffled with police outside the venue.
One demonstrator, 19-year-old Amber Wehr, said the protests were “not about attacking men but attacking the system that protects men and that offers them inherent privilege”.
The rally was prompted by two recent brutal murders that have triggered outcry and much soul-searching in a country that is often seen as one of the world’s most dangerous places for women and often appears numb to murder and sexual violence.
In one case, University of Cape Town student, Uyinene “Nene” Mrwetyana, 19, was raped and bludgeoned to death when she went to a post office.
In another boxing champion, Leighandre “Baby Lee” Jegels, 25, was allegedly shot dead by her partner, who was a police officer.
Last year South Africa recorded a 6.9 per cent increase in the numbers of murders countrywide, with an average 57 murders committed each day and at least 137 sexual offences are committed per day, according to official figures.
Women Minister Maite Nkoana-Mashabane, said more than 30 women were killed by their spouses last month alone.
“This is a very dark period for us as a country. The assaults, rapes and murders of South African women are a stain on our national conscience,” President Cyril Ramaphosa said in a statement on Tuesday.
The growth of digital and online marketing in Africa
Is Digital Marketing for Africa? How have businesses gained by marketing online?
Innovative changes have over the years, proven to be a constant. Ways of doing things are changing globally at a rather fast pace; things that affect the way we live, the way we travel, study, do business, run homes and families, interact with others etc.
The influence of innovation is simply overwhelming! One sector that has been touched by the transformative wind of innovation is the business sector. In this article, we are going to evaluate the growth of digital marketing in Africa. Before we dissect the topic, let us first look at the meaning of digital marketing.
What is digital marketing?
Wikipedia defines digital marketing as the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. From the definition provided by Wikipedia, one may sum up the meaning of digital marketing as the use of technologies in marketing as opposed to the traditional ways of marketing we all know.
Before the digital era, marketing and advertisements were only done using traditional methods such as public announcements, newspaper, radio, television, billboards, posters and flyers. Digital marketing on the other hand employ methods such as social media marketing, search engine optimization (SEO), search engine marketing (SEM), e-Commerce marketing, content marketing among other methods.
Advertising has been taken to a whole new level through the help of online marketing. Business owners, especially startups in Africa now save millions hitherto used in running newspaper advertisements and paying for sessions on television channels that expire after a short time. They now spend less than half of that amount to advertise on various digital platforms, which enjoy more audience than the traditional means, including television and newspapers.
The state of online marketing in South Africa
In South Africa, a study by World Wide Worx in collaboration with Cisco Internet Business Solutions Group found that as at the year 2010 the number of South African internet users have grown beyond 5 million. Ever since figures continued to advance upwardly.
By 2016 the number of internet users stood a little below 29 million. That was more than half of South Africa’s 52 million population. With that number of internet users, digital marketing will continue to grow in leaps and bound in South Africa.
Kenya and Digital Marketing
In Kenya, the story is pretty much the same as in South Africa. If you are familiar with Kenya’s marketing terrain, you will understand how big it has grown in a very short period. Just a couple of years ago, expensive traditional methods of marketing still thrived in the country but today the story has changed as around 22% of all media consumption in Kenya is digital.
What is more, this number is growing fast! The German online portal, Statista reported that Internet advertising spending in Kenya is expected to grow from US$72 million in 2015 to US$151 million in 2020.
Digital marketing in Nigeria
Digital Marketing started to gather momentum in Nigeria around 2012 with the entry of e-commerce platforms such as Jumia and Konga in the country. The period between 2015 to 2019 saw a massive increase of Small & Medium Enterprises in the country with a population of 190 million people.
According to Statista, Nigeria had 92.3 million internet users in 2018 and it is projected to grow to 187.8 million internet users in 2023. This was 47.1 per cent of the population in 2018. It is expected to climb to 84.5 per cent in 2023. With 92.3 million people using the internet, the place of digital marketing in Nigeria’s business space has been secured. The prospect for the growth of digital marketing in Nigeria seems pretty good.
From the situation reports in South Africa, Kenya and Nigeria – three of the largest economies in Africa, digital marketing is growing really fast in the continent. The future of Businesses in Africa can now be viewed better through the lens of the digital.
10 Young African authors making Africa proud
Take a look at 10 young African authors doing our continent proud
For more than a century, Africans have employed writing as a means to tell their stories. Be it stories of our daily lives, our societies, or our displeasure with their governments and their policies. Writing particularly took shape and form in Africa during the colonial era. Young African elite found writing to be a great tool in challenging the ideals of colonialism and the subsequent fight for independence.
African Nationalists like Nnamdi Azikiwe, Kwame Nkrumah, Obafemi Awolowo, Patrice Lumumba, Julius Nyerere and Sédar Senghor all fought colonialism through writings and newspaper publications.
Later colonial and post-colonial era-authors such as Ngugi Wa Thiong’o, Kenneth Kaunda, Wole Soyinka, Kofi Awoonor, Chinua Achebe and Ayikwei Ama reinforced literature in telling the African story. With these literary icons setting the pace, African literature took shape and form and has improved immensely over the years.
Let’s take a look at the new generation of African writers that have taken the mantle and are doing it big on the continent and beyond:
Bandele is a Nigerian novelist, playwright and filmmaker. He grew up in the Northern part of Nigeria from where he started writing at a tender age. He writes for journals, theatre, television and radio. Bandele‘s works include plays such as Rain; Marching For Fausa, Two Horsemen, Death Catches The Hunter and Me And The Boys. His novels include The Man Who Came In From The Back Of Beyond, The Street, and Burma Boy which was reviewed on The Independent.
Bandele’s works are notable for their mixture of surrealism and phantasm. He has won awards like the International Students Playscript Competition (1989), London New Play Festival Award (1994), and the Wingate Scholarship Award (1995) amongst others.
Mengiste is an Ethiopian writer whose published works focus on migration, the Ethiopian revolution and the plight of sub-Saharan immigrants in Europe. Her works are inspired by her personal experience. Her family migrated from Ethiopia during the Ethiopian revolution when she was only 4 years old. She completed her childhood in Nigeria, the United States and Kenya.
Her first novel, Beneath The Lion’s Gaze, was named one of the 10 best contemporary African books by The Guardian. Her awards, honours and nominations include the Creative Capital Award for Literary Fiction in 2019. Beneath The Lion’s Gazewas named one of The Best Books of 2010. She was a Puterbaugh Fellow in 2013, received a literature fellowship in 3028 and has been recognized by the National Empowerment for the Arts aside from others.
Warsan Shire – African author and teacher
Shire is a Somali writer, poet and teacher. Her poetry centres on journey and trauma. In 2013, Shire won the first Brunei University African Poetry Prize. In the same year, she also won the Young Poet Laureate for London. The American singer, Beyonce employed Shire’s poetry in her film Lemonade produced in 2016.
Uwem Akpan – author of ‘Say you are one of them’
He became popular after his work ‘Say You Are One Of Them’ won the Commonwealth Writers’ Prize and was chosen by Oprah Winfrey as her 65th book club selection. The book also won the PEN Open Book Award. ‘Say You Are One Of Them’ is a collection of 5 stories which is set in different African countries. The New Yorker has published two of his stories. One was about a family living in Nairobi and the other was “The Communion.”
Dinaw Mengetsu – novelist and writer from Ethiopia
Dinaw is an Ethiopian writer and novelist. He has written 3 novels and at one time wrote for Rolling Stone on the war in Darfur. He also wrote for Jane Magazine on the conflict in northern Uganda. His works have been published in Harper’s, The Wallstreet Journal and other publications. His first book The Beautiful Things That Heaven Bears was published in 2007.
He was selected to be a McArthur Fellow in 2012. His works have won the following awards: New York Times Notable Book, 2007; Guardian First Book Award, 2007; Vilcek Prize for Creative Promise in Literature, 2011; Los Angeles Times Book Prize, 2008 and Ernest J. Gaines Award for Literary Excellence, 2012. He has many other awards, honours and nominations to his name.
Nii Ayikwei Parkies – African author and publisher
Nii Ayikwei Parkies is a Ghanian poet, writer and publisher. Parkies made the list of the 39 writers aged under 40 from sub-Saharan Africa who in April 2014 were named as part of Hay Festival’s Africa39 project. He has performed his poetry works in Ghana, England and America.
He was among the three youngest writers featured in the Poems On The Underground Programme in London. He was featured for his poem Tin Roof. Parkies is loved much in his country for his devotion to helping young writers grow. To this end, he set up a writers’ fund to help promote writing among Ghanian youths.
He has been nominated and won awards both in Ghana and beyond. His awards include the Farrago Best Performance Poetry Award, 2003 in and 2004. He also won Ghana’s National ACRAG Award for Poetry and Literary Advocacy.
Chimamanda Adichie – World-renowned African author
Adichie is a celebrated Nigerian writer whose works range from novels and short stories to non-fiction. She has written 3 well-received novels: Purple Hibiscus, Half of a Yellow Sun and Americanah. She also has a collection of short stories titled “The Thing Around Your Neck” among other literary works. Adichie has won many awards and received several nominations for her works.
The awards include The Commonwealth Writers Prize, Best First Book (Africa and Overall), 2005; MacArthur Foundation Genius Grant, 2008, and the PEN Beyond Margins Award. She has also received the International IMPAC Dublin Literary Award, the International Nonino Prize, 2008, the O. Henry Prize in 2003 among others.
Chika Unigwe – African author of On Black Sisters’ Street
Unigwe is an award-winning Nigerian Writer. She is the author of On Black Sisters’ Street. The novel was first published in Dutch in 2008 with the title Fata Morgana before it was translated to English, Spanish, German, Hebrew, Hungarian and other languages. The highly successful novel tells the stories of African prostitutes living in Belgium.
She has won many awards including the 2003 BBC Short Story Competition and the 2012 NLNG Prize for Literature. In 2012, she was rated by Zukiswa Wanner in The Guardian as one of the “top five African writers”. Her short story Happiness won a Pushcart Prize Special Mention.
Ahmed Alaidy – Scriptwriter, poet and novelist
Alaidy is an Egyptian poet, novelist, scriptwriter and editor. He is the author of the novel Being Abbas El Abd. In 2006, the novel was awarded the Sawiris Foundation’s 2nd Prize in Egyptian Literature. He writes as a freelancer for the German newspaper Süddeutsche Zeitung. He has also authored a political comic strip. He has written for the Egyptian opposition newspaper al-Dostour.
Mohale Mashigo – African Author and Songwriter
Mashingo is a South African novelist and songwriter. She is the writer of the widely acclaimed novel The Yearning, which is her debut novel. In 2016, The Yearning won the University of Johannesburg Prize for South African Debut Writing. It was also listed for the International Dublin Literary Award in 2016. She recently published a collection of short stories titled Intruders. She also writes comic books and has won awards in songwriting.
Botswana president vows to fight embezzlement at inauguration ceremony
President Mokgweetsi Masisi at his swearing-in ceremony promised to fight graft
Botswana’s newly re-elected President Mokgweetsi Masisi was sworn in on Friday during a ceremony snubbed by his predecessor after the two former allies fell out in a highly public feud.
In a speech before several thousand supporters, Masisi promised to tackle corruption in diamond-rich Botswana, which has been seen across Africa as a beacon of stability and democracy.
Masisi did not mention his predecessor, Ian Khama, who has been embroiled in a dispute with the president since last year and who himself is now entangled in a corruption scandal.
“My government will put in place… mechanisms through the application of practices of good governance to ensure that corruption is defeated,” Masisi said.
“I am committed to the rule of law in this country in order to enhance confidence in this country and send a message to all of us that the law must be abided by or face the consequences of non-compliance.”
Khama, whose father founded the Botswana Democratic Party (BDP) that has ruled since independence from Britain in 1966, has renounced his hand-picked successor Masisi and accused him of authoritarianism.
According to the programme for Friday’s ceremony, Khama was supposed to attend, but he did not show up.
The feud between the two men erupted soon after Khama stepped down at the end of his second five-year term and handed power to Masisi. The president was elected in October general polls, though the opposition called the vote rigged.
Khama and two others — a former intelligence chief, and a South African businesswoman — have been accused of embezzling more than $9 billion in public funds since 2018.
Khama has dismissed the accusations as “ridiculous”.
“This is just fake news designed deliberately to discredit me,” the former leader told reporters.
In a statement on Friday, Khama’s lawyers denounced the allegations as fabricated and an attempt to “settle personal vendettas”.
“Our client will launch a thorough investigation of all the allegations made against him, in order to clear his name, offer the nation the truth, and expose this clandestine conspiracy by some government institutions to assassinate his character,” it said.
The businesswoman Bridgette Motsepe-Radebe also denied the accusations against her in a press conference on Thursday.
Africa records highest growth in use of modern contraceptives
Radio station shuts down after death of broadcaster in DR Congo
Victoire Ingabire launches new political party in Rwanda
Egypt celebrates 150 years of the Suez Canal
Cameroon presidency announces February 9 for parliamentary polls
Nigerian police rescues over 300 pupils from another ‘torture house’
Bobi Wine Exclusive Interview
Victims accuse Solomon Folorunsho of Benin-based IDP camp of abuse
Glory Osei and Muyiwa Folorunsho: another case of undercover fraudsters?
Nigerian town celebrates self-proclaimed title of ‘twins capital of the world’
A walk along the slave routes in Badagry
The #AfricaFirst Pledge with Adebola Afolabi (RezThaPoet)
United Nations #SDGs: A better world with Family planning
The #AfricaFirst Pledge with Efe Paul Azino
Harsh abortion sentences are putting Malagasy women at risk
Politics2 days ago
ELECTION FEVER: Jugnauth retains seat as Prime Minister of Mauritius
Entertainment1 week ago
Burna Boy wins Best African Act at the EMAs
Art1 week ago
ART X and the rising ‘bourgeois’ visual art scene in Nigeria
News6 days ago
How Jihadists in Mali are using WhatsApp to recruit fighters
Art4 days ago
Blind singer rises from street beggar to star in Kaduna, Nigeria
News5 days ago
Sudan launches first-ever satellite in partnership with China
Sports News5 days ago
Court in Nigeria drops corruption case against FA boss, 4 others
East Africa News4 days ago
Mauritians go to polls in first post-Anerood ballot