Iddris Sandu, the 21-year-old expert behind Instagram, Snapchat and Uber

At the age of 10, Sandu began to learn the ropes of Programming independently at a public Library
Iddris Sandu speaks onstage at the Culture Creators 4th Annual Innovators Camp
JUNE 22: Honoree Iddris Sandu speaks onstage at the Culture Creators 4th Annual Innovators Camp; Leaders Awards Brunch. Jerritt Clark/Getty Images for Culture Creators/AFP

During his days in high school, 16-year-old Iddris Sandu created a mobile software that caught the attention of the U.S Former President Barack Obama. This got him an invitation to the White House where the honorary Presidential scholar award was bestowed upon him. The 21-year-old talented guru who is currently based in Los Angeles has completed many phenomenal feats, one of which includes building algorithms for Uber, Instagram and Snapchat which has given them the repute they have today.

At the age of 10, Sandu began to learn the ropes of Programming independently at a public Library for a period of two years. It was there he got an internship offer from a designer who worked at Google at the company’s headquarters. He had his first encounter with programming at the age of 13, alongside the first-ever Google Blogger, Google Plus and a host of others. Sandu was still determined to affect the world around him positively and at age 15, he built an app that students at his high school used to get directions to their classrooms.

He considers himself a cultural architect and aims to create a level playing ground between Silicon Valley and the younger generation of colour. He was given birth to and raised in Harbor City, California by his Ghanaian parents. He recalls an unforgettable and mortifying experience he had at the age of 8, while on a trip to Ghana with his dad during an interview with Oxford University’s Music and Style Magazine.

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Iddris Sandu attends Beautycon Festival Los Angeles
Iddris Sandu attends Beautycon Festival Los Angeles 2019 at Los Angeles Convention Center on August 11, 2019 in Los Angeles, California. Amy Sussman/Getty Images for Beautycon/AFP

He revealed that on the fourth day of the trip, he abandoned him in a village, took his passport and came back to the States. He further added how he was abandoned and was only able to get in contact with an NGO after almost nine months, it was with the help of this NGO that he was able to travel back home. It was on his return to the U.S that the first-ever iPhone was unveiled and this propelled his journey into the world of technology.

According to him, he was greatly inspired and thought – this device is going to change the world. The iPhone was so highly regarded because for the first-time regular consumers developed for other consumers. He explained that in earlier times, you had to have work experience for a few years at a tech company for your offer or input to tech or creation of an app to be regarded at all. Apple conquered that problem and he knew that was the future.

Sandu gained recognition far and wide inadvertently from this. It led to him being invited to a meeting with former President Obama. During this period, he wrote an algorithm that he sold to Instagram and later became a consultant to Snapchat and Uber respectively. He created for Uber, an Autonomous Collision Detection Interface software for self-driving cars. He left big companies in the tech industry with the purpose of bridging the gap between the ignorant and knowledgeable. He further went on to the need for invention and creativity among youngsters like himself.

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Sandu believes that information is one of the various things that keep people divided. You must think on a more advanced level in order to become a creator rather than a consumer. He posits that people of colour, in particular, are more likely to be consumers than creators; he further went on to say it is hard to make a difference in the society when you are a consumer rather than a creator. 

Iddris Sandu poses onstage at the Culture Creators 4th Annual Innovators Camp
Honoree Iddris Sandu poses onstage at the Culture Creators 4th Annual Innovators Camp; Leaders Awards Brunc.h Jerritt Clark/Getty Images for Culture Creators/AFP

Sandu says he has been trying to change the narrative and he has experienced some success doing this. Upon meeting the late rapper Nipsey Hussle at a local Starbucks in 2017, Sandu and Nipsey were able to transform an abandoned store into the Marathon Clothing Store. All these happened while Sandu encouraged the study of STEM subjects in schools and at higher levels. According to The New York Times, the smart store offers exclusive music and other content to customers who have downloaded an app. The store drew its overall makeup from Nipsey’s cultural influences and Sandu’s solid background of tech and design. It attracted many big cultural icons such as Russell Westbrook, Vegas Jones of Roc Nation, among others along with many journalists.

In an interview with CNBC, Sandu said the store has helped him bridge the gap between culture and technology, and would love others to do the same. During the interview, Sandu expressed that we are in the digital age and we are constantly exposed to content instantaneously. He also said that more focus and attention should be placed on the more pressing issues affecting society and capitalize on that.

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CNBC gathered the information that the genius is set to partner with Kanye West and Jaden Smith on some future businesses, clothing lines and disaster relief projects in 2019. Sandu has also partnered with Kanye West after he succeeded at creating his own music album whose sonics and instrumentals were created in just 3 days. Sandu is also working on a book that will discuss innovators such as Kanye West; Robi Reed, a casting director; and Edward Enninful, the editor of British Vogue.

Sandu is undoubtedly on his way to becoming a leader for the next generation of influencers and entrepreneurs; considering his passion to use all his connections to empower young people in America and to make a positive impact on the community around him.


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