Microsoft is incorporating artificial intelligence into its Bing search engine and Edge web browser, the company announced on Tuesday, in one of its most significant efforts to lead a new wave of technology and transform how consumers obtain information.
Microsoft is betting billions of dollars on artificial intelligence. Working with the firm OpenAI, the corporation hopes to compete with Alphabet Inc’s Google and potentially reap huge profits from tools that speed up all types of content creation, automating chores, etc.
“This technology is going to reshape pretty much every software category,” Microsoft CEO Satya Nadella said during a press conference at the company’s headquarters in Redmond, Washington.
The public first became aware of the ability of so-called generative AI, which can generate nearly any text or image, with the introduction of ChatGPT, OpenAI’s chatbot phenomenon, last year. Its human-like reactions to any stimulus have provided people fresh perspectives on marketing, writing term papers, sharing news, and even querying information online.
At the meeting, Microsoft Consumer Chief Marketing Officer, Yusuf Mehdi stated that the Bing search engine will be powered by AI and run on a new, next generation large language model that is more powerful than ChatGPT. A chatbot will make it easier for consumers to narrow their questions, provide more relevant, up-to-date results, and even make shopping more convenient.
Microsoft now intends to promote OpenAI’s technology, including ChatGPT, to its cloud customers and incorporate the same capabilities into its range of products, including search.
The decision by Microsoft to update its Edge browser will increase rivalry with Google’s Chrome browser.
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