One of the biggest telecommunication companies in Nigeria, MTN has announced a new musical reality television talent show, Y’ello Star, on Sunday, 16 February.
This comes four years after the suspension of the MTN-hosted West African music reality show Project Fame, which produced superstars like Darey, Iyanya, Chidinma, Praiz.
According to MTN Nigeria, this new talent show is created to search for, discover, nurture, expose and launch music talents in young Nigerians.
At the unveiling in Lagos on Sunday, the chief marketing officer for MTN Nigeria, Rahul De revealed that “We know that there are a lot of talented people in Nigeria who need to turn up their musical careers.
“This platform will help launch them to musical heights. We (MTN) have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.”
To enter the competition, interested participants are to record themselves singing or performing and send the video to the organisers through the MyMTN app, social media or the MTN Nigeria website.
A team of judges will then select potential finalists for the regional auditions that will be held in several cities across Nigeria including Abuja, Enugu and Lagos.
The selected finalists will then proceed to the show’s incubation hub in Lagos, where they will be coached by experts in an array of different facets of music production and show business while they compete for the top prize.
This would include a mouth-watering cash prize, a car and a fully-furnished apartment fitted with studio equipment.
2Baba releases new album “Warriors”
The album is a key offering in the celebration of 2Baba’s 20 Years A King project.
Award-winning Afropop icon 2Baba has released his new album titled “Warriors” earlier today, February 28. This album is released as part of his 20 Years a King (#20YearAKing) celebration, commemorating the two decades he has spent in the Nigerian music industry.
This new album contains just 13 tracks including previously released singles like ‘Important’, ‘Oyi’ and the Peruzzi-assisted smash hit, ‘Amaka’. The LP also boasts big-name collaborations like Burna Boy, Wizkid, Olamide, Tiwa Savage and Peruzzi. It also features appearances from AJ Natives, Symeca and his daughter HI Idibia.
The production of the album is handled by a galaxy of PBanks, Spelz, Blaq Jeerzy, Bolji Beatz, Speroach Beatz, Richie, Ploops and his longtime collaborator, Jay Sleek.
Interestingly, this is the first 2Baba album that comes with a title track, which also serves as the opener of the full-length project.
On Tuesday, February 25, the celebrated singer held a well-attended listening party for the album at the Artisan Lounge bar, Lagos.
His seventh studio album, “Warriors” is the long-overdue follow up to “The Ascension” which was met with mixed reviews upon its release in 2014.
Formerly known as 2face Idibia, 2baba is one Africa’s most successful artists, winning local, continental and international awards like BET and MTV Europe Music Awards.
Netflix Announces First Original Nigerian Series
This comes just after the U.S-based streaming giant launched Netflix Naija.
Popular media-services provider Netflix has announced the production of its first original African series to be headlined by Nollywood director, Akin Omotoso.
This would be a six-part series that features an all-star Nollywood cast of Kate Henshaw, Ade Laoye, Richard Mofe Damijo, Joke Silva, Fabian Adeoye Lojede, Kehinde Bankole and many others.
Directed by a team of Akin Omotosho, Daniel Oriahi and CJ Obasi, the series tells the story of a reincarnated goddess who seeks to avenge her sister’s death.
This announcement comes just after the U.S-based streaming platform unveiled Netflix Naija on Tuesday, February 25, 2020.
In a statement with Premium Times, Netflix’s Chief Content Officer, Ted Sarandos revealed that “movies like King of Boys, Merry Men and The Bling Lagosians have shown how much our members love Nigerian movies.
“So, we’re incredibly excited to be investing in Made in Nigeria stories – bringing them to audiences all around the world.”
Over the past year, Netflix has featured a number of Nollywood movies on its streaming platform. Among such movies include the culturally and commercially successful King of Boys, October 1, The Figurine, Mokalik, and Merry Men.
Pilani Bubu to launch new album, “Folklore – Chapter 1”
This full-length project was released in November last year.
South African soul singer Pilani Bubu is set to hold a launch party for her latest album “Folklore – Chapter 1” later today, 27 February. This event is set to take place at Untitled Basement in Johannesburg, South Africa.
At the launch today, Bubu will perform live with a full band featuring Luke van der Merwe, Bheka Mthethwa and many others.
“My approach has always been to perform my music for at least two years live before recording,” Bubu said. “It often grows and new ideas come in.
My band members are also involved in the making of the album,” she says.
Released in November 2019, “Folklore – Chapter 1” contains a total of 17 songs and features appearances from Lebo Mochudi, Billy Monama, and others. It is the follow up to her 8-track sophomore album, “Warrior of Light” which was released to good reviews in 2016.
“Folklore is the expressive body of culture shared among a people, captured through various art forms inclusive of traditional beliefs, customs, proverbs, sayings and tales passed on through generations by word of mouth.
“In this album series I want to treasure traditional folk music, giving it a more contemporary setting, renewed meaning and more context,” she revealed about the new album.
“Folklore – Chapter 1” was produced by a team of Bheka Mthethwa, Billy Monama, Robin Fernie while Troy Lilley handled the engineering.
The album is currently available on all major streaming platforms and physical copies would be sold at the event.