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The modern-day handyman: how to package your business5 minutes read

Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting.

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packaging & branding ideas for Artisans and Handymen
Packaging & branding ideas for Artisans and Handymen. Photo credit: Shutterstock.

What do you think of when you hear the term handyman? If you are thinking of carpenters, plumbers and mechanics, you are definitely right. Here in Nigeria, handymen tend to do a good job on their brand identity and so despite the fact that their services are used often, they are paid next to nothing for their work. Many consider the jobs of handymen and artisans to be informal. Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting. 

But it is not impossible. As a matter of fact, rebranding your handyman business is the perfect way to boost and create a more exciting appearance to customers, attract new clients and increase profits. So how do you repackage a handyman business? Here are five steps to consider:

Get a logo and a brand identity 

Let’s simplify this process. Start by picking out a colour you like, something vibrant and attractive. Then go-ahead to create a logo and a business card. Nothing too fancy or over the top, just enough to give your business an image that clients will never forget. Thanks to Canva, the whole process of making a logo and a business card can be done in all of twenty minutes. You just have to print out your cards and that’s it. 

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If it’s a little too difficult to piece out the logo and brand identity elements yourself, then reach out to an affordable design agency. The agency you select must demonstrate how they will create attractive brand identity elements and must show you a portfolio to confirm their track record. Replace your old work clothes with a customized overall that represents your brand. Your clients will love it and the best of all, they won’t forget it.

Build a cool Website

I know. You aren’t exactly a tech guru and that’s the reason you’re a handyman, not a software developer. I get it, but all businesses are online these days. It doesn’t matter what you are doing, it goes a long way if clients can find you on the Internet. It creates a whole new level of trust in the relationship.

Get a cool Handyman website
Get a cool Handyman website

Besides, it’s not that hard to build a Website. You can use DIY software like Wix, Disha.ng or WordPress.org. All you need to put on your Website is a list of your services, at least one compelling reason why potential customers should choose or hire you (i.e. list your training, credentials, skills, professionalism, etc.), your contact information and professional pictures detailing your past work.

Register for a digital business account

For this step, Prospa is the answer. Prospa is a business tool designed to make managing your finances, customers and employees much easier. You can create a business account in less than five minutes. With Prospa, you can easily manage your money, send out invoices to customers and auto-split your funds into sub-accounts for marketing, taxes and more. Isn’t that great? A business account is like icing on a cake, it makes ads more sauce to your packaging.

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Hire an apprentice

Engage an Apprentice to help and shadow you
Engage an Apprentice to help and shadow you

Are you getting a lot of calls from clients? You might want to consider hiring an apprentice to shadow you while you get work done. As time goes by, you could outsource some work to your qualified apprentice so you don’t have to do it all by yourself. You can start by taking a student under your wing and teaching them all about the business. Don’t forget to communicate the importance of maintaining the brand’s identity to them.

Charge appropriately

The last thing you want is getting underpaid for all your hard work or overcharging a client because that would speak to your credibility. So how do you charge your customers fairly without tearing a hole in your own pocket? 

Consider the following factors: Time – how long is the job going to take, are you going to have to travel a long distance, think about that. Skill and preparation – does this job require a high level of skill, how about how long it would take for you to prepare to get the job done? Expenses – calculate how much you would be spending in order to do a perfect job. With all these, you can determine how much you want to charge clients. You could charge them based on the time you’d spend on the job or a flat rate depending on the type of service but be sure to do the math so you are not getting underpaid.

To conclude, ensure to keep it professional. Send invoices to your clients by mail, maintain a neat and tidy appearance, try as much as possible to widen your skillset. It doesn’t hurt to learn new things, this can open you up to more client’s. Always do a good job, this way clients could spread the good word about your business. And finally, don’t fail to do a little promotion for your business, let people know you exist.

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South Africa Unions Reject Government Plan to Review Pay

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The South African labour unions have rejected a government proposal to review planned increases for civil servants days before they were due to be implemented.


The Public Servants Association, which represents 230,000 government workers, says the state has asked to review the last leg of a three-year pay agreement because it couldn’t afford it.


The Public Servants Association says the timing of the proposal, a few days before the adjustments were due to be implemented, speaks of a government that regards public servants as an easy target to resolve its financial woes.


The Central Executive Committee of the Congress of South African Trade Unions, the country’s biggest labor federation, says if the proposal made its way into the budget speech it will be seen as a declaration of war.

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South Africa Raises $1.1 Billion Bailout for Ailing Airways

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South Africa has almost doubled its funding for the national airline to 16.4 billion rand ($1.1 billion), cash which will go towards supporting a restructuring plan for the almost insolvent carrier.


The bailout will be used to service and pay debt previously guaranteed by the state over the “medium term,” according to the country’s Finance Minister, Tito Mboweni.


This amount compares with 9.2 billion rand earmarked for South African Airways in October.


SAA has been a drain on the National Treasury for several years racking up losses of more than R32 billion over the past decade.
Late last year, the government placed the airline on a local form of bankruptcy protection, and administrators have set about reducing costs by closing routes and considering asset sale.
However, the Finance Minister has often stated his reluctance to support SAA while faced with bigger problems such as the $30 billion of debt owed by state-owned power utility Eskom Holdings.


In addition to Treasury funds, SAA was last month, given access to R3.5 billion from the state-owned Development Bank of Southern Africa.

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South Africa to Establish $2 Billion Sovereign Wealth Fund

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South Africa has announced that it will use money from the sale of broadband spectrum and mining royalties to establish a 30 billion-rand ($2 billion) sovereign wealth fund, according to the country’s Finance Minister,Tito Mboweni.


Its establishment was first mooted at least 10 years ago.
The proposed fund comes at a time when Africa’s most industrialised economy is struggling to contain rising debt amid sluggish economic growth and a budget deficit projected to widen to a near three-decade high of 6.8% in the coming fiscal year.


Mboweni says the legislative framework for the fund will be submitted to the parliament.


Funding will come from the government’s plans to sell broadband spectrum this year, along with royalties from petroleum, gas and mineral rights, as well as the sale of non-core assets, future surpluses and savings.


The government is also pressing ahead with plans to form a state bank that will operate as a retail financial institution premised on commercial principles, he said.


However, the Reserve Bank is yet to grant the proposed lender an operating license.

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