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The modern-day handyman: how to package your business

Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting.

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packaging & branding ideas for Artisans and Handymen
Packaging & branding ideas for Artisans and Handymen. Photo credit: Shutterstock.

What do you think of when you hear the term handyman? If you are thinking of carpenters, plumbers and mechanics, you are definitely right. Here in Nigeria, handymen tend to do a good job on their brand identity and so despite the fact that their services are used often, they are paid next to nothing for their work. Many consider the jobs of handymen and artisans to be informal. Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting. 

But it is not impossible. As a matter of fact, rebranding your handyman business is the perfect way to boost and create a more exciting appearance to customers, attract new clients and increase profits. So how do you repackage a handyman business? Here are five steps to consider:

Get a logo and a brand identity 

Let’s simplify this process. Start by picking out a colour you like, something vibrant and attractive. Then go-ahead to create a logo and a business card. Nothing too fancy or over the top, just enough to give your business an image that clients will never forget. Thanks to Canva, the whole process of making a logo and a business card can be done in all of twenty minutes. You just have to print out your cards and that’s it. 

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If it’s a little too difficult to piece out the logo and brand identity elements yourself, then reach out to an affordable design agency. The agency you select must demonstrate how they will create attractive brand identity elements and must show you a portfolio to confirm their track record. Replace your old work clothes with a customized overall that represents your brand. Your clients will love it and the best of all, they won’t forget it.

Build a cool Website

I know. You aren’t exactly a tech guru and that’s the reason you’re a handyman, not a software developer. I get it, but all businesses are online these days. It doesn’t matter what you are doing, it goes a long way if clients can find you on the Internet. It creates a whole new level of trust in the relationship.

Get a cool Handyman website
Get a cool Handyman website

Besides, it’s not that hard to build a Website. You can use DIY software like Wix, Disha.ng or WordPress.org. All you need to put on your Website is a list of your services, at least one compelling reason why potential customers should choose or hire you (i.e. list your training, credentials, skills, professionalism, etc.), your contact information and professional pictures detailing your past work.

Register for a digital business account

For this step, Prospa is the answer. Prospa is a business tool designed to make managing your finances, customers and employees much easier. You can create a business account in less than five minutes. With Prospa, you can easily manage your money, send out invoices to customers and auto-split your funds into sub-accounts for marketing, taxes and more. Isn’t that great? A business account is like icing on a cake, it makes ads more sauce to your packaging.

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Hire an apprentice

Engage an Apprentice to help and shadow you
Engage an Apprentice to help and shadow you

Are you getting a lot of calls from clients? You might want to consider hiring an apprentice to shadow you while you get work done. As time goes by, you could outsource some work to your qualified apprentice so you don’t have to do it all by yourself. You can start by taking a student under your wing and teaching them all about the business. Don’t forget to communicate the importance of maintaining the brand’s identity to them.

Charge appropriately

The last thing you want is getting underpaid for all your hard work or overcharging a client because that would speak to your credibility. So how do you charge your customers fairly without tearing a hole in your own pocket? 

Consider the following factors: Time – how long is the job going to take, are you going to have to travel a long distance, think about that. Skill and preparation – does this job require a high level of skill, how about how long it would take for you to prepare to get the job done? Expenses – calculate how much you would be spending in order to do a perfect job. With all these, you can determine how much you want to charge clients. You could charge them based on the time you’d spend on the job or a flat rate depending on the type of service but be sure to do the math so you are not getting underpaid.

To conclude, ensure to keep it professional. Send invoices to your clients by mail, maintain a neat and tidy appearance, try as much as possible to widen your skillset. It doesn’t hurt to learn new things, this can open you up to more client’s. Always do a good job, this way clients could spread the good word about your business. And finally, don’t fail to do a little promotion for your business, let people know you exist.

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Business Edge| Kenya Seeks $2.3 Billion Loan from IMF to Aid Economic Recovery

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On Business Edge today, News Central’s Joe Hanson and Global Tax Advisor, Mtwalo Msoni talked about Zimbabwe Beginning to Re-claim Underutilized Farms and how Kenya Seeks $2.3 Billion Loan from IMF to Aid Economic Recovery.

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Nigeria’s Monetary Policy

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The Monetary Policy Committee of Nigeria’s Central Bank (CBN) has retained key lending rates at 11.5 percent. CBN Governor, Godwin Emefiele, announced this on Tuesday, saying it is part of efforts to boost the economy towards a sustainable recovery from the recession.

Earlier today The Managing partner, Comercio Partners, Nnamdi Nwizu joined us on the News Central Now to discuss this.

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Nigeria’s House of Reps to Pass Petroleum Industry Bill into Law By March 2021

“We are confident that this piece of legislation will stand the test of time. In as much as we are eager to pass the bill, we will not circumvent legislative process. It is our hope and belief that the bill will be passed by the end of the first quarter of year 2021.”

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The House of Representatives has announced its plan to pass the Petroleum Industry Bill by end of the first quarter of 2021.

The House had on Tuesday passed the bill for second reading, and the Ad Hoc Committee on PIB disclosed this in Abuja on Wednesday.

The Speaker, Femi Gbajabiamila, had referred the bill to the committee for further legislative processes.

The legislation was titled, “A Bill for an Act to Provide for Legal, Governance, Regulatory and Fiscal Framework for the Nigeria Petroleum Industry, Development of Host Communities and for Related Matters.”

The Chief Whip of the House and Chairman of the committee, Mohammed Monguno, in his opening speech at the inaugural meeting of the panel on Wednesday, noted that the PIB, when passed into law, will improve clarity of structures, roles accountability, transparency and overall efficiency and effectiveness of the institutions in the oil industry.

He said, “Under our watch as a committee, which I am privileged to chair, it is a general consensus that the passage of this Bill is long overdue. We are taking time to review what has been done by the previous Assemblies and what we need to do differently.

“Prior to the referral of the bill, the leadership of the House, the Senate and the relevant committees of the National Assembly have been briefed by the Hon. Minister of State for Petroleum Resources, Timipre Sylva, with his team, wherein most of the concerns and controversies contained in the previous drafts has been significantly addressed in this present draft.”

The lawmaker stated that the committee would do its best by engaging various stakeholders, civil society and the general public by subjecting the bill to detailed and public scrutiny, to ensure that Nigerians are carried along.

“We are confident that this piece of legislation will stand the test of time. Inasmuch as we are eager to pass the bill, we will not circumvent legislative process. It is our hope and belief that the bill will be passed by the end of the first quarter of year 2021.”

“The committee has also taken the liberty to create a website, www.hrpib.org.ng, as one of the platforms where stakeholders and interested members of the general public can download the text of the bill and also upload comments/inputs/memoranda to same.

“The website is particularly important because it enables all Nigerians, so long as you have internet access, irrespective of where they might be or live, to participate in the legislative process.”

Monguno recalled that the journey to pass the PIB commenced in 2007 when it was first introduced on the floor of the House. However, the passage of the bill has evaded three successive Assemblies, i.e. the 6th, 7th and 8th.

The Chief Whip further said, “I am particularly alarmed that though the exploration of fossil fuel in Nigeria dates back to the 60s, commercial exploration may only last for another 25 years.

It is not to say that we might exhaust the deposit, but that the entire world is focusing on research to develop, renewable energy that could turn out to be cheaper and environmentally friendlier.

“That is why it has become expedient, more than ever, to leverage on this window of opportunity that the oil exploration presents to us as Nigerians, by ensuring that the Petroleum Industry Bill is passed without further delay.”

Monguno also noted that, in spite of all the efforts of the preceding administrations to diversify the monolithic economy, the oil industry still remained the mainstay of the country.

“Every time there is significant fluctuations in the price of crude oil, all other sectors of our national lives suffer,” he said.

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