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The modern-day handyman: how to package your business5 minutes read

Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting.

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packaging & branding ideas for Artisans and Handymen
Packaging & branding ideas for Artisans and Handymen. Photo credit: Shutterstock.

What do you think of when you hear the term handyman? If you are thinking of carpenters, plumbers and mechanics, you are definitely right. Here in Nigeria, handymen tend to do a good job on their brand identity and so despite the fact that their services are used often, they are paid next to nothing for their work. Many consider the jobs of handymen and artisans to be informal. Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting. 

But it is not impossible. As a matter of fact, rebranding your handyman business is the perfect way to boost and create a more exciting appearance to customers, attract new clients and increase profits. So how do you repackage a handyman business? Here are five steps to consider:

Get a logo and a brand identity 

Let’s simplify this process. Start by picking out a colour you like, something vibrant and attractive. Then go-ahead to create a logo and a business card. Nothing too fancy or over the top, just enough to give your business an image that clients will never forget. Thanks to Canva, the whole process of making a logo and a business card can be done in all of twenty minutes. You just have to print out your cards and that’s it. 

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If it’s a little too difficult to piece out the logo and brand identity elements yourself, then reach out to an affordable design agency. The agency you select must demonstrate how they will create attractive brand identity elements and must show you a portfolio to confirm their track record. Replace your old work clothes with a customized overall that represents your brand. Your clients will love it and the best of all, they won’t forget it.

Build a cool Website

I know. You aren’t exactly a tech guru and that’s the reason you’re a handyman, not a software developer. I get it, but all businesses are online these days. It doesn’t matter what you are doing, it goes a long way if clients can find you on the Internet. It creates a whole new level of trust in the relationship.

Get a cool Handyman website
Get a cool Handyman website

Besides, it’s not that hard to build a Website. You can use DIY software like Wix, Disha.ng or WordPress.org. All you need to put on your Website is a list of your services, at least one compelling reason why potential customers should choose or hire you (i.e. list your training, credentials, skills, professionalism, etc.), your contact information and professional pictures detailing your past work.

Register for a digital business account

For this step, Prospa is the answer. Prospa is a business tool designed to make managing your finances, customers and employees much easier. You can create a business account in less than five minutes. With Prospa, you can easily manage your money, send out invoices to customers and auto-split your funds into sub-accounts for marketing, taxes and more. Isn’t that great? A business account is like icing on a cake, it makes ads more sauce to your packaging.

Read Also: Video gaming to boost job creation and software development in Benin

Hire an apprentice

Engage an Apprentice to help and shadow you
Engage an Apprentice to help and shadow you

Are you getting a lot of calls from clients? You might want to consider hiring an apprentice to shadow you while you get work done. As time goes by, you could outsource some work to your qualified apprentice so you don’t have to do it all by yourself. You can start by taking a student under your wing and teaching them all about the business. Don’t forget to communicate the importance of maintaining the brand’s identity to them.

Charge appropriately

The last thing you want is getting underpaid for all your hard work or overcharging a client because that would speak to your credibility. So how do you charge your customers fairly without tearing a hole in your own pocket? 

Consider the following factors: Time – how long is the job going to take, are you going to have to travel a long distance, think about that. Skill and preparation – does this job require a high level of skill, how about how long it would take for you to prepare to get the job done? Expenses – calculate how much you would be spending in order to do a perfect job. With all these, you can determine how much you want to charge clients. You could charge them based on the time you’d spend on the job or a flat rate depending on the type of service but be sure to do the math so you are not getting underpaid.

To conclude, ensure to keep it professional. Send invoices to your clients by mail, maintain a neat and tidy appearance, try as much as possible to widen your skillset. It doesn’t hurt to learn new things, this can open you up to more client’s. Always do a good job, this way clients could spread the good word about your business. And finally, don’t fail to do a little promotion for your business, let people know you exist.

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Board of Governors agree to independent probe of AfDB President, Adesina

The ethics committee of the continental bank, headed by Takuji Yano, had in its report last month cleared Adesina of all sixteen counts saying he was was not guilty of all the charges but the United States remained unconvinced.

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President of the African Development Bank (AfDB), Akinwumi Adesina in an undated photo.

After weeks of review and consultation, the Bureau of Board of Governors of the African Development Bank Group has bowed to US pressure and approved an independent investigation of the allegations against the President of the Bank, Akinwumi Adesina.

“Based on the views of some Governors on the matter and the need to carry every Governor along in resolving it, the Bureau agrees to authorize an Independent Review of the Report of the Ethics Committee of the Boards of Directors relative to the allegations considered by the Ethics Committee and the submissions made by the President of the Bank Group thereto in the interest of due process”, a communique from the Board of Governors said Thursday.

The decision, taken at the meeting of the Bureau on Thursday regarding the whistle-blowers’ complaints against Adesina, is in deference to the demand by the U.S. government that a fresh and in-depth investigation be conducted into the allegations against Adesina using an independent investigator, Premium Times, a Nigerian daily reported having access to the resolution on Friday.

On May 5, the ethics committee of the continental bank, headed by Takuji Yano, said in its report that Adesina was not guilty on all counts.

Yano is a Japanese executive director charged with the responsibility of investigating allegations by some concerned employees against the Bank’s president.

The committee described the allegations that Adesina violated the code of conduct of the institution as “spurious and unfounded”.

Regardless, the United States government expressed “deep reservations about the integrity of the committee’s process” and called for a fresh “in-depth investigation of the allegations.”

– Why fresh probe is required –

At the end of its meeting Thursday, the Bureau of Board of Governors issued a communique, agreeing with the U.S and authorizing an independent review of the ethic committee’s report.

The communique, signed by the Chairperson of the Bureau of the Boards of Governors, Niale Kaba, reads,

“The Bureau reiterates that it agrees that the Ethics Committee of the Boards of
Directors performed its role on this matter in accordance with the applicable rule under Resolution B/BG/2008/11 of the Board of Governors.

“The Bureau also reiterates that the Chairperson of the Bureau of the Board of
Governors performed her role in accepting the findings of the Ethics Committee in accordance with the said Resolution.

“However, based on the views of some Governors on the matter and the need to carry every Governor along in resolving it, the Bureau agrees to authorize an Independent Review of the Report of the Ethics Committee of the Boards of Directors relative to the allegations considered by the Ethics Committee and the submissions made by the President of the Bank Group thereto in the interest of due process.

“The Independent Review shall be conducted by a neutral high calibre individual with unquestionable experience, high international reputation and integrity within a short time period of not more than two to four weeks maximum, taking the Bank Group’s electoral calendar into account.

“The Bureau agrees that, within a three to six month period and following the independent review of the Ethics Committee Report, an independent comprehensive review of the implementation of the Bank Group’s Whistle-Blowing and Complaints Handling Policy should be conducted with a view to ensuring that the Policy is properly implemented, and revising it where necessary, to avoid situations of this nature in the future.”

The AfDB President is yet to react to the latest decisions by the Board of Governors. But he has repeatedly denied wrongdoing.

On a visit to President Muhammadu Buhari on Tuesday, Mr Adesina, a former Nigerian Minister for Agriculture, said the 16 allegations raised against him were trumped up, “and without facts, evidence, and documents, as required by the rules and regulations of the bank.”

He added that the Ethics Committee of the bank cleared him of all the allegations, and that calls for a fresh investigation by the United States of America, were against the rules.

“My defence ran into 250 pages, and not a single line was faulted or questioned,” he said.

“The law says that report of the Ethics Committee should be transmitted to the Chairman of Governors of the bank. It was done, and the governors upheld the recommendations.

“That was the end of the matter, according to the rules. It was only if I was culpable that a fresh investigation could be launched.

“I was exonerated, and any other investigation would amount to bending the rules of the bank, to arrive at a predetermined conclusion.”

While stressing that the motive was to soil his name, and that of the bank, the AfDB President said he was proud to be Nigerian, and thanked President Buhari for his unflinching support.

Nigeria is the largest shareholder of the African Development Bank with 9.1 percent shares.

– Allegations against Adesina –

In its petition, the concerned staff accused Mr Adesina of 20 breaches of the bank’s code of conduct, including “unethical conduct, private gain, an impediment to efficiency, preferential treatment, and involvement in political activities.”

The group, which noted their allegations were in line with AfDB’s whistle-blowing policy, said these activities adversely affected the confidence and integrity of the bank.

Nigeria, Adesina’s home country, had last week countered the US by insisting that such a request for an independent investigation could not be granted by the Board of Governors as AfDB’s corporate governance code contains no such provision for an external “independent outside investigator”.

Nigerian authorities then began lobbying for Adesina after receiving satisfactory intelligence briefing that the AfDB president was the victim of a witch-hunt by the Americans.

“The call for an independent investigation of the president is outside of the laid down rules, procedures and governing system of the bank and its articles as it relates to the code of conduct on ethics for the president,” Zainab Ahmed, Nigeria’s Finance minister wrote in a letter to AfDB’s Board of Governors where it denounced the plans to circumvent the bank’s internal procedures.

Ahmed asked the AfDB to “uphold the rule of law and respect the governance systems of the bank” and if there was need for improvement, it should be done according to laid down procedure. She then highlighted all Adesina’s projects and achievements which she noted did not warrant such an attack on his career.

Former Nigerian President Olusegun Obasanjo, in a letter to former African presidents also canvassed support for Adesina, saying he had taken the bank to a great height since he took the position in the last five years.

Adesina, “has actively positioned (AfDB) as an effective global institution ranked fourth globally in terms of transparency among 45 multilateral and bilateral institutions,” Obasanjo wrote to 13 former heads of state including Thabo Mbeki of South Africa, Hailemariam Desalegn of Ethiopia and Ellen Sirleaf-Johnson of Liberia.

The U.S. became a member of the African Development Fund in 1976 and of the African Development Bank in 1983. Also, its bilateral cooperation with the bank has been strengthened through cooperation agreements.

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Heavy rains threaten Uganda’s coffee crop quality

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Uganda’s coffee crop quality could see a decline in the coming months as heavy rains across the country have reduced the amount of sunshine necessary for bean drying.

Uganda is Africa’s largest exporter of coffee followed by Ethiopia and grows mostly robusta variety.

The country has been pounded by unusually heavy rains that started in August resulting in deaths, displacement and extensive damage to roads and other infrastructure.

Western Uganda, including the foothills of the Rwenzori mountains , some of the biggest coffee growing areas, has received some of the most intense rains.

Uganda Coffee Development Authority (UCDA), the state-run regulator, forecasts Uganda’s bean exports will climb 16 percent to 5.1 million 60-kg (132-pound) bags in the current crop year ending September.

The country’s coffee output has surged in recent years, the fruition of a government programme that has been distributing free seedlings to farmers to expand acreage and replace aging trees.

Authorities say their target is to help boost annual production to 20 million bags by 2025.

The beans have traditionally been Uganda’s biggest commodity export but were recently overtaken by gold which now annually earns the country over $1 billion.

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Business rescue team rule out mid-June return for SAA flights

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South African Airways business rescue practitioners have rejected an “unvetted” statement released by the state-owned airline indicating plans to resume domestic flights from mid-June.

The national carrier had on Tuesday, announced that its planes will be back in the skies between Johannesburg and Cape Town.

But Les Matuson and Siviwe Dongwana, the business rescue administrators, say the airline had breached communications protocol by issuing a statement which “created an unfair expectation on our relevant stakeholders, including SAA’s customers, as well as employees who are on unpaid absence as a result of the travel ban which led to the halting of the company’s operations, compounding its financial distress.”

SAA’s media statement had gone out without the approval of the practitioners as demanded by the business rescue procedure.

With the government of South Africa announcing that the country will enter into lockdown alert level 3 from June 1, domestic air travel will be permitted but only for business purposes.

The business rescue practitioners said SAA planes will remain grounded until a better understanding of what the level 3 regulations entail.

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