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The modern-day handyman: how to package your business5 minutes read

Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting.

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packaging & branding ideas for Artisans and Handymen
Packaging & branding ideas for Artisans and Handymen. Photo credit: Shutterstock.

What do you think of when you hear the term handyman? If you are thinking of carpenters, plumbers and mechanics, you are definitely right. Here in Nigeria, handymen tend to do a good job on their brand identity and so despite the fact that their services are used often, they are paid next to nothing for their work. Many consider the jobs of handymen and artisans to be informal. Artisans have been trivialised to the point where it is rare for a plumber or mechanic to operate in a formal and extremely professional setting. 

But it is not impossible. As a matter of fact, rebranding your handyman business is the perfect way to boost and create a more exciting appearance to customers, attract new clients and increase profits. So how do you repackage a handyman business? Here are five steps to consider:

Get a logo and a brand identity 

Let’s simplify this process. Start by picking out a colour you like, something vibrant and attractive. Then go-ahead to create a logo and a business card. Nothing too fancy or over the top, just enough to give your business an image that clients will never forget. Thanks to Canva, the whole process of making a logo and a business card can be done in all of twenty minutes. You just have to print out your cards and that’s it. 

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If it’s a little too difficult to piece out the logo and brand identity elements yourself, then reach out to an affordable design agency. The agency you select must demonstrate how they will create attractive brand identity elements and must show you a portfolio to confirm their track record. Replace your old work clothes with a customized overall that represents your brand. Your clients will love it and the best of all, they won’t forget it.

Build a cool Website

I know. You aren’t exactly a tech guru and that’s the reason you’re a handyman, not a software developer. I get it, but all businesses are online these days. It doesn’t matter what you are doing, it goes a long way if clients can find you on the Internet. It creates a whole new level of trust in the relationship.

Get a cool Handyman website
Get a cool Handyman website

Besides, it’s not that hard to build a Website. You can use DIY software like Wix, Disha.ng or WordPress.org. All you need to put on your Website is a list of your services, at least one compelling reason why potential customers should choose or hire you (i.e. list your training, credentials, skills, professionalism, etc.), your contact information and professional pictures detailing your past work.

Register for a digital business account

For this step, Prospa is the answer. Prospa is a business tool designed to make managing your finances, customers and employees much easier. You can create a business account in less than five minutes. With Prospa, you can easily manage your money, send out invoices to customers and auto-split your funds into sub-accounts for marketing, taxes and more. Isn’t that great? A business account is like icing on a cake, it makes ads more sauce to your packaging.

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Hire an apprentice

Engage an Apprentice to help and shadow you
Engage an Apprentice to help and shadow you

Are you getting a lot of calls from clients? You might want to consider hiring an apprentice to shadow you while you get work done. As time goes by, you could outsource some work to your qualified apprentice so you don’t have to do it all by yourself. You can start by taking a student under your wing and teaching them all about the business. Don’t forget to communicate the importance of maintaining the brand’s identity to them.

Charge appropriately

The last thing you want is getting underpaid for all your hard work or overcharging a client because that would speak to your credibility. So how do you charge your customers fairly without tearing a hole in your own pocket? 

Consider the following factors: Time – how long is the job going to take, are you going to have to travel a long distance, think about that. Skill and preparation – does this job require a high level of skill, how about how long it would take for you to prepare to get the job done? Expenses – calculate how much you would be spending in order to do a perfect job. With all these, you can determine how much you want to charge clients. You could charge them based on the time you’d spend on the job or a flat rate depending on the type of service but be sure to do the math so you are not getting underpaid.

To conclude, ensure to keep it professional. Send invoices to your clients by mail, maintain a neat and tidy appearance, try as much as possible to widen your skillset. It doesn’t hurt to learn new things, this can open you up to more client’s. Always do a good job, this way clients could spread the good word about your business. And finally, don’t fail to do a little promotion for your business, let people know you exist.

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Uganda approves return of over 2,500 nationals stranded abroad

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Over 2,500 Ugandan nationals stranded abroad amid the Covid-19 pandemic can now return home as approved by the Ugandan cabinet.

The cabinet on Monday, agreed that Ugandan nationals trapped in 66 countries can return home at their own cost.

The government is making arrangements with the UN World Food Program (WFP) to fly the stranded citizens home, Judith Nabakooba, the country’s minister for information, communication technology and national guidance says, adding that all the returning citizens will have to undergo a 14-day mandatory institutional quarantine. 

President Yoweri Museveni last month, directed Prime Minister Ruhakana Rugunda to study the possibility of evacuating dozens of citizens stranded abroad amid Covid-19 pandemic travel restrictions. 

To contain the spread of Covid-19, the country on March 22 suspended all incoming flights, except cargo flights. 

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Border closure hurts Tanzania’s horticultural exports

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A border closure between Tanzania and Kenya has hit Dar es Salaam’s horticulture sector due to long delays at the crossing for fresh produce truckers, resulting in a disruption of the supply chain.

Horticulture is one of Tanzania’s economic pillars.

This past week, Tanzania Horticulture Association (TAHA) Chief Executive, Jacqueline Mkindi asked the governments of Tanzania and Kenya to resolve the border issue for the sake of an already struggling exports industry.

Most of Tanzania’s horticulture produce is exported through Kenya’s Jomo Kenyatta International Airport (JKIA). “If this tug of war continues, we’ll be the first to suffer as we still rely on JKIA and the port in Mombasa to export crops whose routes are not open from Tanzania,” Mkindi adds. “Our government has all along been considerate to horticulture. We advise it to embark on economic negotiations with Kenya to allow cargo to continue crossing borders smoothly.”

After an international aviation halt, the TAHA signed a deal with Ethiopian Airlines.

Despite the deal with Ethiopian Airlines to ferry fresh vegetables, fruits, herbs and flowers to global markets from Kilimanjaro International Airport, the airline has still not been granted long-term landing permits.

Currently, TAHA has to apply for a landing warrant for every incoming flight at routine airport charges and has to attach backup documents each time.

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Ethiopia to divest 40% of Ethio Telecom

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The Ethiopian government is finalizing plans to sell a 40 percent stake in Ethio Telecom- the country’s sole telecommunication provider . The plan was announced by Ethiopia’s State Minister of Finance, Eyob Tekalign Tolina.

Ethiopia’s telecommunication industry is considered one of the last closed markets. It has been one of the government’s plans to liberalize the country’s economy launched by Prime Minister Abiy Ahmed. Ethio Telecom has a large market serving a population of around 110 million.

The government will retain ownership of the remaining 60 percent.

Foreign firms in the telecom sector will be invited to bid and a percentage of the minority stake will be sold to Ethiopian citizens. South Africa’s MTN and Kenya’s Safaricom have shown interest in expanding into Ethiopia in the past.

Ethiopia’s communications regulator says the country would proceed with the privatisation of the telecommunications sector despite the novel coronavirus outbreak.

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