Clicks is a Pharmacy, health and beauty retailer, and under fire over a controversial advert on hair types.
The hashtag #clicksmustfall has started trending on Twitter, with many calling for the boycott of Clicks products.
This was after Clicks posted an advert on the website comparing black women and white women’s hair.
They described black women hair type as dry and damaged hair, dull and frizzy hair, while they called white women’s hair normal, flat and fine.
This has angered a lot of black women and men who wear their hair natural to see it being described that way.
Miss Universe Zozibini Tunzi, a naturalista took to Twitter to criticize Clicks.
“Not only is this disrespectful to black lives, it is also evidence of an absence of representation and diversity within the organization. And we are talking about a South Africa with a population of about 80% black people (stand to be corrected). No ways.”
Another who wasn’t having it was musician Zakes Bantwini,
He asked black women with natural hair in all forms and lengths to post their pictures on Twitter and show how beautiful their natural hair is. A lot of African women on twitter posted their beautiful hairs.
He also called for a boycott of Clicks products especially on the 5th and 6th,
“WITH THAT BEING SAID! I sincerely call upon all the African Woman in SA, Show them that you cannot be stopped ! You hold the power! Since talk is cheap and we can tweet all we want I ask that on the 5th and 6th we don’t buy anything from Clicks.”
Feeling the heat, Clicks then took to apologize
“We would like to issue an unequivocal apology. We have removed the images which go against everything we believe in. We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website.
We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value.”
Zozibini Tunzi who was born 18th September 1993, is a South African model and beauty pageant titleholder who was crowned Miss Universe 2019. Tunzi had previously been crowned Miss South Africa 2019. She is the third woman from South Africa to win the title, and the first black woman since Leila Lopes was crowned Miss Universe 2011.
With her win, 2019 became the first year that all four major United States-based pageants were won by black women; other titleholders were Nia Franklin (Miss America 2019), Kaliegh Garris (Miss Teen USA 2019), and Cheslie Kryst (Miss USA 2019). Additionally, 2019 would also become the first year that black women won the two most prestigious international pageants after Toni-Ann Singh of Jamaica later won Miss World 2019.
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